Title of the Business Idea
• GreenPack Innovations
• Creating a plastic-free future with sustainable
paper bag solutions
Introduction / Overview
• • India generates 3.5 million tonnes of plastic
waste annually.
• • Paper bags are a sustainable, biodegradable,
and reusable alternative.
• • GreenPack Innovations aims to provide high-
quality paper bags tailored to multiple
industries.
• • Aligns with India's push towards a green
economy and sustainable packaging practices.
Problem Statement
• • Over 40% of plastic is used in packaging and
discarded after one use.
• • Paper bags lack standardization in quality
and strength.
• • Limited awareness and accessibility hinder
widespread adoption.
• • Need for a cost-effective, durable, and
sustainable solution.
Proposed Solution / Business
Concept
• • Manufacture premium-grade paper bags
using sugarcane pulp, recycled newspapers,
and corrugated waste.
• • Offer bags with laminated options, handles,
and brand printing.
• • Sell through bulk orders, e-commerce
portals, and retail partnerships.
• • Focus on urban and semi-urban markets
with eco-awareness.
Target Market / Customer
Segments
• • Corporate offices and event organizers
• • Apparel and cosmetic brands
• • Grocery chains and department stores
• • NGOs and environmentally conscious
individuals
• • Startups & MSMEs in packaging
Business Model
• • Manufacturing + Distribution + Branding
• • Sell to B2B clients and through own online
store
• • Pricing tiers based on customization and
bulk quantity
• • Subscription model for regular commercial
clients
• • Zero-waste policy in production process
Competitor Analysis
• Brand | Material Used | Price/Basis |
Differentiator
• ---|---|---|---
• PakkaBag | Kraft Paper | Rs. 8–10 | Strength,
export-ready
• BioCarry | Agro waste paper | Rs. 6–9 |
Compostable, niche market
• GreenPack | Multi-source recycled | Rs. 5–8 |
Affordable, customizable
Marketing and Promotional Plan
• • Eco-Challenges on Social Media: Encourage
switching to paper
• • Collaborations with Schools/Colleges: Green
drives and contests
• • Booth in local fairs and expos
• • In-store branding in partner outlets
• • Influencer campaigns with eco-conscious
creators
Financial Overview (Basic in INR)
• Expense/Revenue Component | Estimated
Amount (INR)
• ---|---
• Machinery & Setup | ₹4,50,000
• Raw Material (monthly) | ₹30,000
• Staff Salaries (monthly) | ₹40,000
• Monthly Sales (Avg) | ₹1,20,000
• Year 1 Profit (Projected) | ₹3,60,000
• Break-even Time | 10–11 months
Challenges and Risk Mitigation
• • Moisture damage risk: Provide coated
waterproof versions
• • Price sensitivity: Offer tiered product range
• • Supply chain issues: Source from multiple
paper mills
• • Competitor pricing wars: Focus on branding
and customer loyalty
Social and Environmental Impact
• • Reduce plastic consumption by 2+ tons/year
• • Empower 50+ rural women with job
opportunities
• • Reduce carbon footprint through recycled
inputs
• • Promote green habits and eco-awareness in
communities
Future Vision and Growth Potential
• • Export biodegradable bags to international
markets
• • Launch eco-packaging combos (boxes, cups,
wrappers)
• • Integrate with government green initiatives
and startup grants
• • Become a certified “Green Business” under
India’s climate goals
Conclusion
• GreenPack Innovations aims to lead India’s
transition to sustainable packaging.
• By offering scalable, eco-friendly alternatives
to plastic, we build a better future—bag by
bag.
References and
Acknowledgements
• • India Plastic Waste Management Rules, 2021
• • Ministry of Environment and Forests
(MoEFCC) Reports
• • UN Environment Programme (UNEP) on
Sustainable Packaging
• • Thanks to mentors, eco NGOs, and SHG
collaborators
