Bajaj Finance: India's FinAI Innovator
Bajaj Finance pioneers India's financial landscape with its proprietary FinAI ecosystem, integrating cutting-edge AI across the entire value chain. Our innovative AI models redefine financial
services to be seamless, intuitive, and deeply responsive to customer needs.
Intelligent Automation Empathetic Engagement Secure Onboarding
Advanced machine learning for precise credit scoring, Natural language processing for sentiment analysis and AI- Computer vision for automated KYC and document
predictive analytics, and optimized decision-making. driven customer support, handling 70% of routine inquiries verification, enhancing security and streamlining customer
autonomously. onboarding.
Driving Business Impact
Bajaj Finance's FinAI solutions have led to significant improvements across key business operations, as highlighted by the following metrics:
Faster Turnaround (90% reduction in credit assessment time) 90%
Fraud Reduction (15% annual reduction) 15%
NPA Prediction (20% enhanced accuracy) 20%
Autonomous Support (70% routine inquiries handled by AI) 70%
FinAI Solutions: Deep AI Innovations
At Bajaj Finance, our commitment to pioneering FinAI solutions drives us to develop cutting-edge technologies that redefine financial interactions. We
harness the power of artificial intelligence to create intelligent, empathetic, and highly secure platforms that deliver unparalleled value to our customers.
NeuroScore AI VaultID FinWell AI ProductIQ AI
Our behavioral creditworthiness VaultID is our robust, AI-powered FinWell AI acts as a personalized Our Hyper-Personalized Product
engine revolutionizes lending consent and privacy layer, financial wellness coach, Engine uses advanced machine
decisions by going beyond meticulously designed to ensure leveraging sophisticated GPT- learning to deliver tailored
traditional financial metrics. It full compliance with India's powered guidance to empower financial product
analyzes diverse data points such stringent DPDP Act 2023 and RBI users. It offers proactive, real-time recommendations. By analyzing
as app behavior, voice tone regulations. It provides customers nudges and tailored advice based customer profiles, transactional
analysis during interactions, and with transparent, granular control on individual spending habits, history, and predicted life events,
gamified psychometrics. This over their personal data, ensuring financial goals, and market ProductIQ AI seamlessly matches
enables a more comprehensive, privacy by design. This innovative conditions. From budget users with the most relevant loans,
inclusive, and accurate framework builds trust and optimization to investment investments, and insurance
assessment of credit risk, allowing secures sensitive financial insights, FinWell AI fosters healthy solutions, ensuring timely and
us to serve a wider demographic information through advanced financial behaviors and helps users impactful offerings.
while maintaining robust portfolio encryption and permission achieve their aspirations.
quality. management protocols.
These foundational FinAI innovations are central to Bajaj Finance's strategy, enabling us to deliver agile, secure, and customer-centric financial experiences
across India. We are continuously investing in R&D to push the boundaries of AI in finance.
Business Impact: Metrics & Strategic Value
Bajaj Finance's FinAI solutions are engineered to drive measurable improvements across key business areas, enhancing efficiency,
reducing risk, and elevating customer satisfaction. Our strategic focus leverages AI to achieve ambitious targets, translating innovation
into tangible value.
Enhanced Loan Approvals Reduced Delinquency Rates Soaring Customer NPS
Our FinAI models are projected to boost Through proactive risk detection and FinAI’s empathetic and responsive
loan approvals (N2C) from a baseline of tailored financial guidance, we aim to interactions are designed to elevate
40% to a target of 65% by 2025, an decrease the delinquency rate from 6.5% customer satisfaction. We target an
impressive +25% increase. This to 5.1%, representing a significant -21% increase in Customer Net Promoter Score
expansion is driven by more accurate reduction. This ensures a healthier (NPS) from 58 to 72, a substantial +24%
credit assessments and personalized portfolio and stronger financial stability. improvement, fostering loyalty and
product matching. advocacy.
Competitive Advantage: Why Bajaj Will
Win
Proprietary Data Infrastructure Brand Trust & Market Positioning
Moat Superiority Regulation
Bajaj Finance leads the
Our 120M+ customer base We boast a real-time CRISIL A+ rated and RBI- market with unparalleled
provides a deep well of decision engine and rapid aligned, Bajaj Finance depth in AI, trust,
behavioral and AI model deployment commands high internal innovation, and speed,
transactional data, fueling capabilities, ensuring trust scores and regulatory setting us apart from
superior AI insights. agility and responsiveness. confidence. competitors.
