Churras

Product
Proposal
Presentation
 Overview
01 Executive Summary 05 Market and Sales
Strategy
02 Problem and Solution 06 Financial Projection

03 Product Description 07 Management Team

04 Target Market 08 Product Mock-up

09 Conclusion

10 Appendix
Executive Target
Summary Market:
• Students and teachers aged 6–35, with a
focus on health-conscious consumers and
fitness enthusiasts
Product Churro
s: Potato
s Cheese Target
Balls Market:
• We will leverage social media platforms
Key such as Facebook and TikTok to reach our
target market, using engaging content
Features:
Healthy & Organic: Made with natural,
and word-of-mouth marketing.
non-GMO, locally sourced ingredients.
Eco-Friendly: Biodegradable,
compostable packaging that reduces
Value
Delicious & Nutritious: Unique flavors
waste. Proposition:
• Churras offers affordable, tasty, and
and alternative cooking methods that eco-friendly snacks that cater to both
Variety taste
balance of Flavors: Churros in chocolate,
with health. health-conscious individuals and students
mango, banana, and moringa, paired with looking for a quick, budget-friendly treat
potato cheese balls. • With the growing demand for
sustainable food solutions, we see strong
potential for revenue growth and
market expansion.
 Proble andSolution
m
Problems: Solution:
1. Saturated street-snack 1. Unique flavors (mango,
market, high competition banana, moringa) with health
2. Health concerns (sugar, fried benefits
foods, diabetes rates in PH) 2. Potato cheese balls as savory
3. Rising ingredient costs counterpart
(sugar, butter, potatoes) due to 3. Eco-friendly biodegradable
inflation/typhoons packaging
4. Demand for clean, eco- 4. Cost control: sourcing from
friendly packaging local producers, use of brown
sugar/local butter
5. Stocking potatoes during low
prices to offset inflation risk
Product
Descriptio
n Churros Potato Cheese Balls

Flavors: Chocolate, Mango, 3 pcs/pack, deep fried,

Banana, Moringa crispy with cheese center
Price: ₱20 per piece Price: ₱30 per pack

Servings: 5 pcs/serving, Eco-friendly packaging

eco-friendly packaging
 Target Market
Demographic:
Age: 6–35

Location: Mother Margarita De Brincat Catholic School Inc.

(MMBDCSI)

Middle to upper-middle
Psychographic: classrewarding
comfort, students, teachers, visitors
themselves, social eating
Revenue Potential:

Behaviors: impulse buys, trust Daily: ₱2,000–₱3,000

word-of-mouth, crave taste variety
Quarterly: ₱32,085 – ₱47,450
Market Size: 95% of school
population (K–12, teachers,
visitors)
 Marketing & Sales
Strategy
Channels: FB, Instagram, TikTok

Word-of-mouth + branded
hashtags Pricing:
Churros ₱20/pc
Pre-ordering via text/online form
Potato Cheese Balls ₱30/3 pcs
Loyalty program: collect points for
discounts/snacks

Stall location: inside school, open

during breaks/lunch

Payment: cash or online transfer

 Financial Projection
Sales Assumptions: 1,725 Net Profits:
units/month (₱20–₱30 each), 10% Year 1: ₱128,243 (64% margin)
growth per quarter
Revenue Projections: Year 2: ₱296,173 (60% margin)
Year 1: ₱200,200 (8,009 units)
Year 3: ₱554,165 (60% margin)
Year 2: ₱493,225 (19,738 units)
Cash Flow: Steady positive
Year 3: ₱922,600 (36,905 units) growth (₱14,501 → ₱42,631 within
4 months)
Expenses: ₱79,957 annually
Financial Projection
Visuals
Financial Projection
Visuals
 Management Team
CEO/Founder: Taurus Jane M.
Bedaña
Independent Director: Richard O.
Marivalles
Product Development Manager: Aquisha Yuri
Kamatoy
Marketing Manager: Althea Reign
Beltran
Operations Manager: Rian Carleen Vicente

Sales Manager (Financial Planning): Jerson

Nepomuceno
 Product Mock-up
Logo: Poster: Packaging:
 Conclusion
Executive Summary: Problem & Solution:
Problems:
Products: Baked churros & potato • Saturated Philippine snack market (fries,
cheese balls siomai, fishballs, etc.)
Products: Organic, non-GMO, locally
• 70% of adults worried about sugar
sourced
Products: Eco-friendly, biodegradable, intake (DOH data, diabetes concern)
compostable • Inflation & natural disasters raise cost of
Products: Chocolate, Mango, Banana, sugar, butter, potatoes
Moringa Solutions:
Products: Delicious yet healthier
alternative to street foods • Product innovation: churros with unique,
healthy flavors (chocolate, mango,
banana, moringa)
• Potato cheese balls as savory balance
• Sustainability: biodegradable
packaging
• Cost control: local sourcing, use of
 Conclusion
Product Description: Marketing & Sales Strategies:
• Churros: ₱20 each | ₱95 for 5 pcs | eco-
Marketing:
friendly box
• Social media (FB, TikTok)
• Potato Cheese Balls: ₱30 per 3 pcs |
• Word of mouth
crispy & savory
• Eye-catching content
• Products designed to be affordable,
(photos/videos)
tasty, convenient, and eco-friendly
Target Market: Sales:
• Audience: Students & teachers at • Pre-orders (text/online form)
MMDBCSI (ages 6–35) • Loyalty program (points →
• Characteristics: impulsive buyers, value discounts/snacks)
affordability, taste, convenience, trust • Stall in a prime school location
word of mouth •Flexible payment: cash & online
• Potential Market Size: 95% of school transfer
population (K–12, teachers, visitors)
Pricing:
 Conclusion
Financial Projection:
Revenue Growth: Cash Flow:
• Year 1: ₱200,200 • Positive every month
• Year 2: ₱493,225 • Balance grows from
• Year 3: ₱922,600 ₱14,501 (Oct) → ₱42,631
(Jan)
Expenses Growth:
• Year 1: ₱71,957 Result: Business is
• Year 2: ₱197,052 financially viable,
• Year 3: ₱368,435 sustainable, and profitable

Net Profit:
• Year 1: ₱128,243 (64%
margin)
• Year 2: ₱296,173 (60%
margin)
 Appendix
Letter of Support:

As a fellow student, I am excited to support the proposed food business

offering churros (with flavors chocolate, mango, banana, and moringa)
and potato cheese balls. These snacks are not only tasty but also affordable,
making them a perfect option for students like us who want something
delicious during our breaks.

Having this kind of food available in school will help us save both time
and money, since we don’t need to go outside to buy snacks. I believe many
students, including myself, will definitely buy and support this business. It’s
a great idea that will benefit the whole student community.

Received by: Sincerely,

Taurus Jane Kyleen Kate.
Bedaña Grade 11 –
Group Leader ABM
Appendix
Appendix
 Churras

Thank
You