Its amazing to me that our competitors think the customer is the dealer.
Michael Dell
INTRODUCTION
An American based corporation. Deals mainly computer hardware. World 2nd largest computer manufacturer. Deals directly with end user.
Key person at dell :Michael dell :- Founder of dell computer Left college to focus on his business in 1985 Youngest CEO in the world Now CEO and chairman of dell Have Hobby of building computer
HISTORY OF DELL: Founded by Mr. Michael Dell, a 18 year boy Establishment in 1984 at Texas. Launched its 1st PCs named (Turbo pc) in 1985. In 1996, dell started selling product through their
website and after 3 yrs took over compaq.
ACHEIVEMENTS
How did dell became popular in India? Dell become no.1 without using powerful
medium? 1. Dell is biggest pc brand since last 3 years they are at no. 1 in India but they havent used the TV as medium. 2.Main stratergy is - Keep cost down and Sell Direct
Marketing stratergy
Offer great customer service.
If you want a Dell computer you can only get it
from Dell.
Cut out middleman and sell product cheaper
Why is dell laptop so popular?
Dell sell more laptops than any of the other major
notebook manufacturers
One of the biggest reasons is the quality of the
products
Dell has done is provide laptops at a decent cost. Offering free printers or other free accessories
with their notebooks.
Golden rules at dell
Always listen to customer
Never sell indirect Target primary market
Dell initial marketing
Dell different Ways of strategy
Primary target market & positioning strategy of
dell.
Dell initial marketing
1. Purchase computer directly from manufacturer not from retail stores 2.because of initial marketing they became dominant supplier of computer.
Dell innovative marketing strategy
Dell strategy in India
1. Targeting small and medium business enterprises 2.Improve cost efficiency 3. Increased (SMB) teams.
Dell retail strategy
Partnership in 2007 with Wall-mart.
Ended direct to consumer
Focused on low price & product
Dell EMarketing strategy
Improve performance.
Purchases & customization via internet. Closer relationship with customer. Offer free shipping.
Online dell marketing strategy
Targeting
Tracking Relationship Survey your customer
Facebook marketing
Advertisement can be directed towards the
user Dell uses FB to reach out customer directly Tracking customer feedback Take Positive & negative feedback with grace Important to show that organization is customer friendly.
Basic strategy in dell marketing communication
Simplified technology for customer
Advantages of direct sales Environment friendly Focusing on personal users
Dell marketing strategy research paper
Dell computer corporation is defined by its
direct model approach to selling. Dell's marketing strategy sees the Internet as the most efficient form of the direct model for sales, service, and support. They make product as per customer liking and dell sees that process as best because it allow customer to guide the process.
