A.R.J. (Rob) Halkes

pharmamarketing key account management value innovation to pharma pharma new business model pharma integrated care social media health care sales force effectiveness pharma marketing differentiatiation in pharmamarketing pharma new business model health care development patient empowerment pharma rep pharma sales edetailing pharma20 patient self management health care social media experience co-creation in care telemonitoring customer centricity multichannel management ehealth health care insurances epatient added value health20 heath30 pharma 20 digipharma hcsmeu health care marketing health care reform reimbursement medical devices telecardiology implanted cardiac devices cardiology health care developent sales force effeectiveness pharma business model value innovation sfe sales changing pharma market conditions heath care reform pharmaceuticals key account maangement pharma market access digital doctors cme physician community digital detailing co creation health business development telecare telemedicine digital health pharma value added services beyond the pill integrated marketing network marketing crm partnership change of business model key customer focus field force stakeholder pharma30 doctor patient interaction participatory care telehealth pharmaceutical industry mobile customer relationship management pharma edetailing health innovation patient centric