Aditi Sharma

consumer business personality total quality management group influence brand communities group influence and opinion leadership reference groups types of reference group influence normative influence membership reference groups comparative influence aspirational reference groups formal reference groups informal reference groups negative reference groups positive reference groups antibrand communites decision decision making family structure social class and family structure consumer confidence small business dominance-submission hierarchy income agile agile software development scrum project management information technology software development software testing pmbok waterfall project project manager toyota production system tqm theory of constraints (toc) triple cost constraint lean agile engineering lean engineering project charter consumer behaviour personality and lifestyles performance opinion leadership income patterns needs motivational conflicts freudian systems lifestyle dichter’s consumption motives harry stack sullivan buying disposing post purchase behaviour temporal factors purchase physical surroundings social surroundings queuing theory temporary ownership evolution perspectives of self self concept symbolic interactionism management mba soloman self-consciousness congruence androgyny cosmetic surgery social class achieved status ascribed status social mobility learning memory strategy learn behavioural learning theories classical conditioning repetition cognitive cognitive learning theories instrumental conditioning learning outcomes observational learning encoding chunking associative networks spreading activation analogical learning nostalgia motivation values motivational strength