The document discusses synthetic transcription factors, including artificial transcription factors (ATFs) based on zinc fingers and transcription activator-like effectors (TALs), and their roles in regulating gene expression. It explains how these factors can be constructed and applied in functional genomics and biotechnology, as well as the use of CRISPR/Cas9 technology in developing tailored transcriptional activators and repressors. The conclusion highlights the potential of modular DNA binding domains for artificial gene control.