Chris Perry
3 SlideShares 23 Followers
Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
THE GENERATOR empowering Leaders of Change in digital commerce and beyond.
Industry
Consumer Products
Website
chrisperrygenerator.com
About
Chris Perry is THE GENERATOR empowering Leaders of Change in digital commerce and beyond. From Reckitt Benckiser to WellPet to Kellogg’s to many leading global CPG brand clients at Edge by Ascential, I have led eCommerce strategy, organization, education and capabilities, generating top-talent teams, over $350MM+ in sustainable revenue growth, 1000's in online share leadership and collaborative joint partnerships with over 25+ top eCommerce retailers, including Amazon, Walmart, Kroger and more.
Contact Details
Tags
ecommerce retail cpg digital strategy amazon direct-to-consumer d²c marketing strategy digital marketing e-commerce statistics search internet infographic review growth online shopping sales challenger branding competition dtc commodotization brand management digital innovation brand business model strategic planning fmcg strategy differentiation branding challenger brand
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Presentations

(3)

The D2C Dilemma for CPG Brands

8 years ago • 1471 Views

5 Strategic Responses to eCommerce

8 years ago • 616 Views

The 10 Types of Challenger Brands

8 years ago • 11304 Views
Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
THE GENERATOR empowering Leaders of Change in digital commerce and beyond.
Industry
Consumer Products
Website
chrisperrygenerator.com
About
Chris Perry is THE GENERATOR empowering Leaders of Change in digital commerce and beyond. From Reckitt Benckiser to WellPet to Kellogg’s to many leading global CPG brand clients at Edge by Ascential, I have led eCommerce strategy, organization, education and capabilities, generating top-talent teams, over $350MM+ in sustainable revenue growth, 1000's in online share leadership and collaborative joint partnerships with over 25+ top eCommerce retailers, including Amazon, Walmart, Kroger and more.
Tags
ecommerce retail cpg digital strategy amazon direct-to-consumer d²c marketing strategy digital marketing e-commerce statistics search internet infographic review growth online shopping sales challenger branding competition dtc commodotization brand management digital innovation brand business model strategic planning fmcg strategy differentiation branding challenger brand
See more