Geeta Sundaram

brands brand strategy brand building brand communications corporate brands and product brands brand communication competitive advantages indian economy sony pernod ricard brand differentiation corporate brand valuations brand building more than marketing brand integration product and corporate brands connection intra-conglomerate brand integration stand-alone brands brand extensions brand positioning strategies evaluating ideas the art of persuasion communication brief communication disciplines media channels and their nuances ideas that communicate brand promise brandbuilding types of brand extensions corporate brand extensions india inc indian brands globalisation global marketplace industrial policy indian exports indian overseas investments indian brand valuations brand valuations dimensions of brand valuations metrics to measure industry-specific owl wisdom podcast covid pandemic global economy rise of china post-trump economic order product to brand journey corporate brands relationships with all stakeholders corporate brand strategy brand architecture brand culture building blocks of brands brand culture mapping country brands city brands economic development policies tourism brands investment destination brands composite country brands culture travel architecture museums local knowledge art reading books homage to the dead cities widening horizons save energy reasons to travel on business luxury safe bet premiumisation year of slowdown/recession navigating 2023 increasing market share growing the market discretionary spending price-sensitive consumers market segments consumer profile pricing power supply shortages covid-19 impact pent-up demand commodity price increases american express british airways rolex jaguar land rover modi xerox seagram creative strategy examples direction for creative brief brand positioning marketing strategy advertising strategy creative strategy advertising agencies as brand advisors use communication disciplines move upstream hybrid working model covid-19 pandemic market segmentation by brand ways of segmenting the market market segmentation through line extensions market segmentation in india market segmentation retail financial services technology cars wines and spirits guide to creating communication ogilvy magic lantern agency brands ogilvy product brand valuations cross-industry inflation beyond marketing general electric new growth trajectories brands adding value to corporate brand business strategy impact on economies work from home vaccine inequity new vaccine technologies faith in medicine and science climate change the environment changes in lifestyle required tales of transformation ovid's metamorphoses changes in work and life