Bangalore workshop presentation_October 2015
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The document outlines a fundraising workshop agenda focused on online fundraising strategies, particularly through social media and GlobalGiving. It discusses the importance of engaging storytelling, campaign planning, and utilizing digital tools to maximize outreach and donor contributions. Additionally, it highlights the support and resources that GlobalGiving offers to nonprofits, including training, partnerships, and donor access.
Bangalore workshop presentation_October 2015
- 2. Agenda • Introductions • Fundraising – Where does Online Fundraising fit? • How to ‘Online Fundraise’ I. Using Social Media for Online Fundraising • How GlobalGiving can help you. I. How can you be a part of GlobalGiving?
- 4. The Story of GlobalGiving • World Bank Executives asked to develop innovative ways to combat poverty • Potential of global marketplace for philanthropy. • Left the WorldBank to help the underdog • Give visibility and access to funds to small grassroots organization that might never be funded through traditional structures of development • Started in 2004 4 Dennis Whittle Mari Kuraishi
- 5. 5 Tools + Trainings Reputation+ Visibility $$$ Fundraising Opportunities Corporate Partnerships International Donor base Safe and efficient platform Bonus Prizes
- 6. 6 Over 400 Projects from 100+ Nonprofits
- 7. 77 Who Am I? • A Bangalore based Fundraiser • India Partnerships Consultant • GlobalGivings’s first India based team member
- 8. 8 Who are you? • What is your name? • What organization are you from? • What does your organization do? - in less than 3 sentences • What is your role within the organization? • What are your main sources of funding? • 1 fundraising challenge • 1 fundraising success • 1 learning you want to take back today Find a Partner- Tell them your story!
- 9. Agenda • Introductions • Fundraising – Where does Online Fundraising fit? • How to ‘Online Fundraise’ I. Using Social Media for Online Fundraising • How GlobalGiving can help you. I. How can you be a part of GlobalGiving?
- 10. Fundraising G r a n t s C S R I n d i v i d u a l s E v e n t s & C a m p a i g n s Where does Online Fundraising fit in? Online Fundraising Offline Fundraising
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- 12. 12 Online Giving Increases Reach 12 Offline: • Audience is limited to locality • Donors: only people physically connected with Online: • Wider audience reachable - not limited • Increases visibility • Easier to grow
- 13. 13 Offline vs. Online 13 Goals are still the same: • Creating relationships • Building Trust • Delivering a Message • Giving people a reason to give • Maintaining relationships • Continue to grow your valuable work!
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- 15. 15 Online giving is increasing! 15
- 16. 16 Average Donation size is increasing!
- 18. Agenda • Introductions • Fundraising – Where does Online Fundraising fit? • How to ‘Online Fundraise’ I. Using Social Media for Online Fundraising • How GlobalGiving can help you. I. How can you be a part of GlobalGiving?
- 20. The power of crowdfunding isn’t in the funding, it’s in the crowd. —Mari Kuraishi Co-Founder & President of GlobalGiving
- 21. Use Campaigns to Maintain Engagement What makes a campaign successful? • Sense of urgency • Programmatic need • Incentives
- 22. 22 Plan a SMART Campaign 1) Think in Terms of a Campaign • Clear Objective and Deadline 2) Develop SMART campaign goals • Able to measure progress • Know time and resources needed
- 23. Get Your Story Straight 23 Online: • Wider audience reachable - not limited • Increases visibility • Easier to grow
- 24. 24 5 Stories the Most Successful Campaigns Tell What’s Your Story?
- 25. 25 Put it in Writing
- 26. 26 Rely on Your Tribe 1) Map out your Network • Friends, family, and other connections 2) Who can be your Advocates? • Share your campaign on your behalf 3) Build your Community • Find allies and advocates who share your passions
- 27. 27 Trust is HUGE! How do I get advocates to work for me? • Host them at your project • Share insight into success and challenges • Develop a personal relationship 77% of millennial donors say they give when a close friend or family asks them to!
- 28. Lets create a SMART Campaign: Activity 1 • Goals • Timelines – Deadline • Your Story • Your one pager • How will the donation be utlised? Use relatability • Mapping out your tribe -If you needed to get an urgent message out: How many people could you reach? How?
- 29. 29 Start Strong Count on your friends to start you out right! • Donors believe they have a greater impact on projects that are nearly funded Plan to go big on Day One • The first and the last days are the most important days of your entire campaign!
- 30. 30 Email like a Pro Be Personal • Address your emails to each individual donor! Consider segmenting groups • This type receives a better response than generic content Conduct Individual Outreach • For high-potential donors send highly personalized emails Trust us it’s worth your time!
- 31. 31 Keep it Simple Powerful fundraising emails have 4 simple components: • a high-quality photo • a short story about your project or beneficiary • a link or button to make a donation • a clear call to action
- 32. 32 Grow your list of Contacts!
- 33. 33 Prepare to Share 1) Know your audience “social listening” before “talking 2) The Millennial Donor Feel a part of the movement 3) Remember: it’s not all about you
- 34. 34 Show Your Gratitude Thank 'em early, thank 'em often.
- 35. 35 Consider a Video Anatomy of a Good video: The 6 element that will make the difference
- 36. 36 Analyze Your Results 1) Check in with your team - What were the challenges? 2) Track your data - See what worked for your audience 3) Wrap it up - Share your results 4) Ask for Feedback
- 37. 37 Pick a Great Platform 1) Tools and Features 2) Fee Structure 3) Ongoing Fundraising vs. One-Time Campaign 4) Tax Advantages 5) Reputation, Brand Recognition, & Vetting 6) The Bigger Picture
- 38. Lets create a SMART Campaign: Activity 2 • Your Calendar – pre/during/post • Your Communication timelines • Build your TEAM
- 39. Agenda • Introductions • Fundraising – Where does Online Fundraising fit? • How to ‘Online Fundraise’ I. Using Social Media for Online Fundraising • How GlobalGiving can help you. I. How can you be a part of GlobalGiving?
- 41. 1. Find out what your audience likes, and stick to it.
- 42. 2. Make your donors feel special
- 43. 3. 56% of those that support nonprofits on the Social Web confirm that compelling storytelling is what motivates them to take action on behalf of nonprofits. 2. Tell a STORY! *Source : Waggener Edstorm
- 45. 4.Use Deadlines & Targets 45
- 46. 5. Connect campaigns with festivals 46
- 47. 6. Make it about them! Lets keep things in perspective • It’s about the Community you serve • Its about the stakeholders who are supporting you 47
- 48. How to use Facebook INSIGHTS to design an effective strategy.
- 49. The Overview Tab 49 • Compare weekly Stats • Per Post Performance • Other similar pages to watch and compare
- 50. Stalk your audience- People/Visits Tab • Gender • Country • What time of the day are your fans online • Traffic source
- 51. Which type of post works best?
- 52. Organic vs. Paid Paid ads increase reach If you don’t have a large marketing budget, there’s still hope! How to increase organic reach Post at the right times Use visuals Be authentic Add a call to action
- 53. Agenda • Introductions • Fundraising – Where does Online Fundraising fit? • How to ‘Online Fundraise’ I. Using Social Media for Online Fundraising • How GlobalGiving can help you I. How can you be a part of GlobalGiving?
- 54. 54 +6000 Organizations $161.4M Total Donations 381K Unique Donors 60 Corporate Partners 169 Countries
- 55. GlobalGiving in India - There are 437 projects in India - Indian donors are the 5th largest group of givers on the site - We have 8-10 strategic partners - Large grant giving programs with a few corporate partners
- 57. 57 GlobalGiving Sustainability 15 % Fee 2% Administration Fees Keeps GlobalGiving sustainable as a NGO to provide for you Reliable connection with world wide donors and corporate partners 3% Credit Card Fees Covers standard credit card fees from donors’ cards U.S. tax deductions donations 10% Resources and Access for Your Organization Access to 400,000+ donors and 60+ Corporations Free trainings, tools, and campaign strategizing Free one-on-one consultations – call us anytime! Donor Management and Analysis Full Calendar of Matching Days and Organization Campaigns Rewards and benefits for being active
- 58. 58 2% Administration Fees Keeps GlobalGiving sustainable as a NGO to provide for you Reliable connection with world wide donors and corporate partners 3% Credit Card Fees Covers standard credit card fees from donors’ cards U.S. tax deductions donations 10% Resources and Access for Your Organization Access to 400,000+ Donors and 60+ Corporations Free trainings, tools, and campaign strategizing Free one-on-one consultations – call us anytime! Donor Management and Analysis Full Calendar of Matching Days and Organization Campaigns Rewards and benefits for being active The majority of our donors cover a portion of the fee as they complete their donation. Averages to 9% Fee
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- 63. Agenda • Introductions • Fundraising – Where does Online Fundraising fit? • How to ‘Online Fundraise’ I. Using Social Media for Online Fundraising • How GlobalGiving can help you I. How can you be a part of GlobalGiving?
- 64. How To Join GlobalGiving 64 1) www.globalgiving.org 2) Click JOIN tab 3) Click Green button 4) Start Application
- 65. Application Documents 65 Questions about document requirements : [email protected]
- 66. 66 Requirements: $5000 from 40 donors Time Frame: 1 month Date: December 1st - December 31st EST Application Deadline: October 24th, 2015 Apply TODAY to automatically receive updates leading up to the challenge! The Open Challenge
- 67. Activity: Let’s create a strategy… GOAL : Raise $5000 from 40 donors in 1 month 1. Map out communication plan for the entire the campaign 2. Include when to use Twitter, Facebook, Email, and any other resource you use 3. Human Resource Planning
- 68. Testimonial - Arlington Academy of Hope 68 Why GG? GG is helping nonprofits become more successful and effective. New donors, more from current donors, lapsed donors rejoin, more exposure, matching money and bonuses. Some organizations and people you couldn’t reach find and fund your organization thru GG. GG fee covers training and support which for AAH, has been invaluable. It’s a valuable credential! Good luck to all of you!
- 69. Thank You!