This document discusses how data is an organization's most strategic asset and how to bring data to life. It outlines the organization's data journey from having data that was hard to prepare, untimely and inconsistent, to developing governance and bringing granularity, timeliness and the right metrics to measure success. The document emphasizes understanding an organization's purpose or "WHY", and how leadership can read that WHY to determine how to adjust their actions and take the right actions to achieve their goals.
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