Simon Fraser University

social media marketing innovation mobile technology mobile computing knowledge management sfu rfid surveillance research viral marketing mobility consumer behavior bus450 brand management intellectual property branding hacking social media theory organizational alignment social media research ambidexterity communities typology discretion electronic word of mouth (ewom) virality attention management customer relationship management customer labels psychological contracts organizational communication labeling theory expectations management customer service quality ip laws ugc user innovation managing impac honeycomb strategy community engagment needs kietzmann gurung electronic word of mouth location based services location based marketing lbs social media monetization gamification game mechanics personnel ethics privacy hr hiring measure metrics return on investment money computer science and business interdisciplinary teaching wearables cybersecurity wearable technology information security risk university simulation education brand extensions product development china not applicable marketing mix conceptual/theoretical canada alcoholic drinks wines and spirits secrecy trade secrets deliberately leaking secrets contextualization transcension financial services marketing attenuation u-commerce amplification new product management competitive advantage innovation management product design iphone drm faux pas thesis editing argumentation writing logic dissertation agency theory ridesharing sharing economy business models uber zipcar sustainability bikesharing carsharing crowd capital crowdsourcing crowds crowd capability crowd funding 3d printing; 3-d; 3d; additive manufacturing; manu crowdfunding advertising flash mobs netnography gamification; experience; mechanics; dynamics; emo social network consumers