Jean-Michel Peny

brand preference mix strategy management corporate reputation biosimilars french pharma market sales forecasts market attractiveness multi-channel training programmes pharma market market access pharmaceutical market corporate strategy market research pharma competitive advantage pharma key opinion leader management msl patient centricity customer centricity medical science liaison patient journey medical representatives sales force effectiveness customer segmentation marketing mix competitive landscape marketinf strategy marketing at hospital kam expert wheel hospital key account manager kam brand strategy strategic management pharma sector advanced swot analysis pharma licensing business development smart strategic process operational strategy business strategy field force model generics strategic priorities mature brands kpi sensitivity to promotion portfolio management investment decisions creativity organization idea generation creativity stimulation drug valuation biotechnology digital marketing digital strategy pharma marketing leadership management by mutual benefits job passion management model smart index strategy crafting time management time optimization management of time wasters marketing project management masterclasses seminar training programs field forces sales forces field force organization