Senior Marketing Manager at American Conference Institute
Industry
Advertising / Marketing / PR
About
Seasoned marketing professional with over 15 years of experience leading and managing marketing programs in the B2B and B2C space. Consistently meeting and exceeding financial and business goals.
Specialties:
• Direct mail
• Digital marketing - Email, Social Media, SEM, PPC
• Conference marketing
• Database marketing
• Audience development and lead generation
• Acquisition and retention
• Partnership development
• Budgeting and forecasting
• Print buying and production
• Fulfillment management
Skills: Silverpop email system, SEMtek database, Google Analytics, Google Adwords, Nielsen NetRatings, Adobe Dreamweaver, SAP
Senior Marketing Manager at American Conference Institute
Industry
Advertising / Marketing / PR
About
Seasoned marketing professional with over 15 years of experience leading and managing marketing programs in the B2B and B2C space. Consistently meeting and exceeding financial and business goals.
Specialties:
• Direct mail
• Digital marketing - Email, Social Media, SEM, PPC
• Conference marketing
• Database marketing
• Audience development and lead generation
• Acquisition and retention
• Partnership development
• Budgeting and forecasting
• Print buying and production
• Fulfillment management
Skills: Silverpop email system, SEMtek database, Google Analytics, Google Adwords, Nielsen NetRatings, Adobe Dreamweaver, SAP
