Insight specialist with extensive global media planning and research experience at both client and agency level. Able to provide actionable insight from consumer and brand research that delivers on client communication and brand goals.
Specialties: Managing and analysing Qualitative and Quantitative research projects utilising a wide range of techniques from Consumer / Brand Tracking projects including Semiometrie, Consumer Values and Behavioural Economics.
Insight specialist with extensive global media planning and research experience at both client and agency level. Able to provide actionable insight from consumer and brand research that delivers on client communication and brand goals.
Specialties: Managing and analysing Qualitative and Quantitative research projects utilising a wide range of techniques from Consumer / Brand Tracking projects including Semiometrie, Consumer Values and Behavioural Economics.
