Michelle Sawyer

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A seasoned digital all-rounder, with over a decade of experience in leading digital professionals and the creation and deployment of digital strategies and projects that drive online acquisitions, grow loyalty and deliver ROI. Currently working within a global digital research company as a senior advisor, providing CX and UX insights from qualitative and quantitative data sources for leading Australian brands across Financial Services, Insurance, Energy, Higher Learning and Sports Betting.

rich media content marketing twitter linkedin facebook social media viral reach content content strategy social branding social media marketing brand loyalty consumer advocacy digital marketing social content content models content curation digital content rich content content generation inforgraphics content management instagram community management vimeo slideshare storify youtube flickr sharing engagemet rich media content social engagement social media monitoring social media strategy digital strategy social strategy social media management tools

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Michelle Sawyer

Presentations

Digital & Social Media Strategies Series: Content Generation & Curation

Digital & Social Media Strategies Series: Social Media & Consumer Advocacy

Digital & Social Media Strategies Series: A Digital Vision (social media strategy)

Digital & Social Media Strategies Series: Rich Media Content Strategy

Michelle Sawyer - Digital Folio 2014

Likes

17 Excellent Examples of Content Marketing in Australia

trendwatching.com’s infographic 7 CONSUMER TRENDS TO RUN WITH IN 2014