Why user experience design fails.
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The document discusses the failures of user experience (UX) design, highlighting seven key lessons that contribute to these failures, such as misunderstanding UX, testing with users, and the importance of user validation. It emphasizes the need for clear distinctions between UX and UI design, the impact of organizational roles, and the necessity for ongoing user involvement throughout the design process. It also critiques common pitfalls like design by committee and reliance on assumptions instead of user feedback.
Why user experience design fails.
- 1. @PatrickMooney #RefreshBoyne 30th November 2016 bit.ly/RefreshBoyneUX Why User Experience Design Fails.
- 3. My Community engagement • Monthly MeetUp Group • Co-Organiser • 1500+ Members • @Dublin_UX • meetup.com/Dublin-UX/ • Guide to all UX events • Across Lanyrd and Twitter • @UXinDublin • UXoverLunch • New initiative to promote shared learning over lunch • @UXoverLunch • UXoverLunch.com
- 4. Why User Experience Design Fails in 7 lessons
- 6. Is UX this lean mean machine? Expectation it will make everything right It’s magic?
- 7. Not understanding User Experience Why User Experience Design Fails. 1
- 8. What does UX mean to you? https://www.paulolyslager.com/what-does-ux-mean/ “It means user satisfaction.” “Not having cheeky pop up windows like this interrupt my browsing experience.” “In my humble opinion, it means how a user feels about a website from an overall perspective. Aesthetic, navigation experience, content and level of satisfaction achieved.” “Eliminate difficulties.” “User experience is cringing the seconds a person takes to click ‘buy’.” “How easily people find what they are looking for on the website” “Performance + emotion all throughout a Web site or an app”
- 9. UX Soup CXcustomer experience UIuser interface (designer) UCDuser-centered design UEUser Experience HCIHuman Computer Interaction
- 10. The disciplines of User Experience Design Interaction Design • Usability engineering • User interface design • Interactive environments
- 11. The disciplines of User Experience Design Interaction Design • Navigation design • Data visualisation • Guidance systems Information Architecture
- 12. The disciplines of User Experience Design Interaction Design • Interaction Design • Information Architecture • Communication design • Motion Design Information Architecture User Experience Design
- 13. Confusing UX for UI Design Why User Experience Design Fails. 2
- 14. Can you make it look better?
- 16. Clunky
- 17. Clunky clunk·y ˈkləNGkē adjective informal 1. awkwardly solid, heavy, and outdated. "even last year's laptops look clunky” 2. making a clunking sound. "clunky conveyor belts"
- 18. The Rise of Clunky Google Books NGram 1969 internet is born
- 19. The UX unicorn
- 20. Are we to blame for this? Job titles certainly don’t help clarify things! http://www.slideshare.net/chrisfeix/why-ux-fails-with-notes
- 21. • Field research • Face to face interviewing • Creation of user tests • Gathering and organising statistics • Creating personas • Product design • Feature writing • Requirement writing • Graphic arts • Interaction design • Information architecture • Usability • Prototyping • Interface layout • Interface design • Visual design • Taxonomy creation • Terminology creation • Copywriting • Presenting and speaking • Working tightly with programmers • Brainstorm coordination • Design culture evangelism • Field research • Face to face interviewing • Creation of user tests • Gathering and organising statistics • Creating personas • Product design • Feature writing • Requirement writing • Graphic arts • Interaction design • Information architecture • Usability • Prototyping • Interface layout •Interface design •Visual design • Taxonomy creation • Terminology creation • Copywriting • Presenting and speaking • Working tightly with programmers • Brainstorm coordination • Design culture evangelism HOW UX WANTS TO BE SEEN HOW UX IS TYPICALLY SEEN
- 22. A User Experience helps your user decide on whether or not they will act. Involves emotion and feeling. UX vs UI
- 23. The reality The UI is still Windows
- 24. UX vs UI The User Interface gives the user the means in which to act.
- 25. Don’t just hire a UI designer
- 30. #UXFail
- 31. #UXFail
- 32. #UXFail Does this satisfy a user need? User validated design. Is this bad design?
- 33. #UXFail UXFail MeetUp and Podcast @UXFailPodCast http://bit.ly/UXFailPodcast
- 35. The HiPPO
- 37. Don’t rely on Gut Feelings or Opinions
- 39. Let’s talk about diversity marketingweek.com/2015/11/25/an- utter-disgrace-marketings-diversity- problem
- 40. Balance between Hero designer vs Committee design http://www.designbycandlelight.com/ux-process-hero-designer-dies-hands-baton-product/ http://sixrevisions.com/project-management/how-to-navigate-design-by-committee/
- 41. Balance is restored through User Testing
- 42. Not involving real users Why User Experience Design Fails. 5
- 43. Testing with users https://timbdesign.com/ http://usabilitygeek.com/
- 44. You are NOT a USER http://www.iamnotauser.com
- 45. You are NOT a USER One of usability’s most hard-earned lessons is that you are not the user. If you work on a development project, you're atypical by definition. - Jakob Nielsen “ ”
- 46. Build - Measure - Learn Concept continual validated learning Validate Internally Test Externally Learn from user behaviour team/stakeholder real users Prototype
- 47. UX seen as a “bolt on” Why User Experience Design Fails. 6
- 49. Where should it be done?
- 50. Where / When do you do UX? Everywhere - at all stages! Agile and UX?
- 51. TRY EXPERIMENTS LEARN ITERATE DEFINE THE CHALLENGE OBSERVE PEOPLE FORM INSIGHTS FRAME OPPORTUNITIES BRAINSTO RM IDEAS BUILD M EASURE PIVOT/KEEP? CONCRETEABSTRACT USER PROBLEM USER SOLUTION Design Thinking Lean UX Agile
- 52. Sprint Zero Implement low cost UI elements Implement designs Implement designs Design for Sprint 2 Research for Sprint 3 Test Sprint 1 Design Sprint 3 Research Sprint 4 Test Sprint 2 Design for Sprint 3 Research Sprint 5 Research for Sprint 1 Sprint 0 Sprint 1 Sprint 2 Sprint 3 Dev Track UX Track code design code design
- 53. Where UX sits within an organisation Why User Experience Design Fails. 7
- 54. State of UX Survey • Leah Buley • May 2016 survey • 266 professionals • State of UX within their organisations • Rank level of strategic impact • 1- 2 Low impact • 4 -5 High impact
- 55. State of UX Survey High Low Lower Lowest UX as a distinct function Product IT Marketing
- 56. Great books
- 57. Further reading
- 58. Not understanding User Experience Why User Experience Design Fails. 1 Confu U
- 59. @PatrickMooney Thank You! That’s Why User Experience Design Fails. Connect with me PatrickMooney.me bit.ly/RefreshBoyneUX