Organization / Workplace

Occupation

Industry

Advertising / Marketing / PR

About

I have 12 years of experience in strategy development, integrated consumer brand marketing and insight development in the entertainment and media industries. I've worked in film, fashion, technology and music; leading efforts for brands such as Pony Footwear, The Canadian Film Centre, Worldwide Short Film Festival, Alliance (now eOne), Rdio/Vdio, Samsung and Microsoft. I have launched two brands during my career, re-launched a heritage brand, developed first-to-market API integration partnerships and built a hybrid technology/music brand from the ground up. I have just completed my Masters of Design in Strategic Foresight and Innovation at OCAD. I focused my studies on the open media l...