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Reuven is recognized as an early innovator and thought leader in cloud computing & infrastructure. He leads worldwide advocacy efforts for Citrix, with a particular focus on increasing the reach and influence of Citrix's extensive portfolio of technology solutions used by more than 330,000 customers and 100 million end users across the globe. A successful entrepreneur, Reuven founded Enomaly, which was among the first to develop a self-service infrastructure as a service (IaaS) platform in 2005, and acquired by Virtustream (backed by Intel & SAP) in 2012. Reuven also founded SpotCloud in 2011, the first commodity style cloud computing Spot Market. Reuven writes The Digital Provocateur ...