RezStream Webinar: Which is better? Template vs. custom websites - final
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The document compares template and custom websites, discussing their respective benefits and drawbacks for hospitality businesses. It highlights key statistics about website usage and trends in the industry, such as the importance of design for user trust and mobile booking growth. Pricing differences are also outlined, indicating that template websites generally cost less than custom designs.
RezStream Webinar: Which is better? Template vs. custom websites - final
- 1. Which is better? Presented by: Lyles Armour 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210 You Provide Hospitality. We Provide Solutions Template vs. Custom Websites
- 2. 00| About Us We’re here to help your business succeed About RezStream Helps small independent properties overcome their two greatest challenges: Increasing revenue and decreasing operational costs. How • On-going education • Cloud-based software • Digital marketing • Website services • Exceptional customer service About Me 5 years with RezStream Background in website design Sports enthusiast Degree in Marketing & CIS Go Cowboys! You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 3. 00| Table of Contents What we’ll be covering today 01 | Website Statistics 02 | What is a Template Website 03 | When to choose a Template Website 04 | What is a Custom Website 05 | When to choose a Custom Website 06 | Differences in pricing 07 | Stress Test Checklist 08 | Do-it-yourself Websites 09 | RezStream TCMS UPCOMING WEBINAR Mobile Recap/Forecasting Thursday, May 19, 2016 at 1 p.m. EST SIGN UP AT RezStream.com/webinars You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210 Recap of the mobile revolution and insights on how this shift in booking will continue to grow and shape the hospitality industry.
- 4. 01| Website Statistics What does the industry look like now • 94% of users mention poor design as the primary reason they do not trust certain websites – Lack of trust = lack of reservations – 6% of users found the content to be their issue • You should re-deign your website every 3-4 years – Some aggressive properties will change their website every 1-2 years • 148.3 million bookings made last year • 65% of same-day hotel reservations were made via smartphone You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 5. 02| What is a Template Website Quick, clean & easy Advantages • Quick to market • Cost-friendly • Multiple templates/layouts • Functionality (pre-loaded) Add-on features • Interactive maps • Testimonials & room reviews • Collect email signups • Multiple photo galleries You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210 What is a Template Website? A template website is a pre-designed website pre-loaded with standard pages like: Home, reservations, rooms, specials, activities, contact, and blog. Some advanced templates give you additional add-on features to engage with your online visitors longer!
- 6. 03| Template websites are the best when Taking a look at the pros & cons Best when… • Cost is a factor – Inexpensive – Subscription-based – Re-allocate marketing dollars • You need it “now” – Quick to market – Don’t have the time for a custom website project • Limited content/images to showcase They’re not so good when… • They all look the same • You’re unable to transfer your content if you leave • Search engines can’t crawl it • Unable to customize it • Comes with poor support • You don’t have one You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 7. Photos| Examples of Template Websites You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 8. Photos| Examples of Template Websites You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 9. Photos| Examples of Template Websites You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 10. Photos| Examples of Template Websites You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 11. Photos| Examples of Template Websites You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 12. Photos| Examples of Template Websites You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 13. 04| What is a Custom Website A unique design built with specific needs Advantages • One in a million (stand out) • Experienced designers/developers • Custom functionality • Unique user experience Short-term vs. long-term needs • Interactive maps • Testimonials & room reviews • Collect email signups • Multiple photo galleries You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210 What is a Custom Website? A custom website is developed from scratch. From the layout, navigational structure, graphic placement to functionality, all of these items are designed with unique specifications. Often driven by a strategic marketing plans.
- 14. 05| Custom websites are the best when Taking a look at the pros & cons Best when… • Clear goals – Increase form submissions – Engage with guest longer – Improve visitor conversion • Bigger budget – Specific needs – Extra time to get it “perfect” • Marketing strategy / team – Ensures success • Complex content structure • You’re picky or hands-on They’re not so good when… • You have a small budget • You don’t have a marketing strategy • You need a website yesterday You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 15. Photos| Examples of Custom Websites You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 16. Photos| Examples of Custom Websites You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 17. Photos| Examples of Custom Websites You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 18. Photos| Examples of Custom Websites You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 19. Photos| Examples of Custom Websites You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 20. Photos| Examples of Custom Websites You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 21. 06| What about price? Stop leaving money on the table. A new website is not a business expense, it’s a business investment! Template Websites • $2,000 - $5,000 annually Custom Websites • $6,000 - $25,000 (per design) You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 22. 07| New website “Stress Test Checklist” A couple of key points Is it designed by a lodging expert? Is it built for conversions or looks? How does it integrate with your booking engine? Is it search engine friendly? Does it include website tracking? Does it include multiple templates? Can you manage your SEO? What features does it come with? Is support included? Are you charged for additional pages? How customizable is it? Is it flexible? You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 23. 08| Do-it-yourself Websites Hybrid website, the drag and drop world How do they work Do-it-yourself websites are template websites that allow you to modify the layout of your template on the go. Now the success of your website is all on you! Often ran by large companies that care about their revenue. Biggest Issues • When SEO becomes a focus • You need a unique feature • Limited feature sets • Not search engine friendly • Not built by industry experts • Advertising built-in You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210
- 24. 08| Thank you for attending! Check back for additional webinars Email For questions about this presentation please email me at [email protected] On-going education • Monthly Newsletter • Free Webinars • Blogs • Ono-on-one consulting You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8210 ADDITIONAL QUESTIONS Call or Email
Editor's Notes
- #5: Resources: http://blog.hubspot.com/marketing/why-people-leave-your-website
- #22: 5-7000% return
- #23: At the end of the day: Your website is an extension of your brand. It is often times the first interaction a guest has with your business. It should; Grow as your business grows Be easy to manage and maintain Give you control to change content & photos Be responsive
- #24: With this type of freedom we often see poor usability as many are unsure how to position content and images on the website. They’re often times trying to give the guest everything vs. funneling them through an experience that will promote your property and warm them up to booking a room with you.