The professional use of linked in scion dtu open inspiration 29.10.2014 slideshare
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The document discusses using LinkedIn for business purposes. It provides an agenda for a presentation on LinkedIn that includes an overview of LinkedIn statistics, setting up a company page on LinkedIn, using showcase pages to target specific audiences, the role of employees in sharing company content, and using social selling on LinkedIn. The presentation also includes examples of how content shared on LinkedIn and across other social media can drive traffic to a company's website and examples of effective content and engagement on LinkedIn.
The professional use of linked in scion dtu open inspiration 29.10.2014 slideshare
- 1. //1 Vi tror på værdien i at dele viden The professional use of LinkedIn Open Inspiration //29. October 2014
- 2. //2 Vi tror på værdien i at dele viden Charlotte Østergaard Steentoft
- 3. //3 Vi tror på værdien i at dele viden Agenda for this afternoon •LinkedIn in numbers •Your Company on LinkedIn –Possibilities and Cases •Break with Refreshments •Social Selling on LinkedIn •Networking.
- 4. //4 Vi tror på værdien i at dele viden LINKEDIN
- 5. //5 Vi tror på værdien i at dele viden
- 6. //6 Vi tror på værdien i at dele viden
- 7. //7 Vi tror på værdien i at dele viden 300.000.000+ registered users Country Number of users Penetration rate USA 101.644.541 33 % Holland 5.042.354 30 % Denmark 1.592.107 27 % UK 15.604.349 25 % Norway 1.064.343 21 % Sweden 1.799.419 20 % Spain 6.061.428 13 % France 7.524.717 12 % Italy 6.835.526 11 % Germany 3.244.320 4 %
- 8. //8 Vi tror på værdien i at dele viden Why are we using LinkedIn?
- 9. //9 Vi tror på værdien i at dele viden YOUR COMPANY ON LINKEDIN Let’s have a look at the possibilities
- 10. //10 Vi tror på værdien i at dele viden Company Page on LinkedIn? Why? •Professional presence for the company •Quality traffic to website •Send out updates to followers of the Page •Send out targeted messages •Profile focus areas through Showcase Pages •Search Engine Optimization.
- 11. //11 Vi tror på værdien i at dele viden Digital Works on LinkedIn
- 12. //12 Vi tror på værdien i at dele viden GLOBAL SETTINGS The Company Page in multiple languages
- 13. //13 Vi tror på værdien i at dele viden Send out updates to your followers •Relevant articles •Press releases •Annual report •Jobs •Other social media •Newsletter •Invitations.
- 14. //14 Vi tror på værdien i at dele viden Target your post
- 15. //15 Vi tror på værdien i at dele viden See data on the update right away
- 16. //16 Vi tror på værdien i at dele viden Consider this.. •Who would you like to ”talk to”? •Who is your target audience? •Do you have content for this particular target group? •Do these people already follow your page? •If not: –Are any of your co-workers connected to the target group? –Arrange and plan for ”internal” likes and shares –Sponsor the update.
- 17. //17 Vi tror på værdien i at dele viden Pay to reach the right people
- 18. //18 Vi tror på værdien i at dele viden This is how it looks
- 19. //19 Vi tror på værdien i at dele viden DIRECT SPONSORED CONTENT Now you can also create ”dark posts” on LinkedIn
- 20. //20 Vi tror på værdien i at dele viden LINKEDIN SHOWCASE PAGES
- 21. //21 Vi tror på værdien i at dele viden Create relevant ”Sub pages”
- 22. //22 Vi tror på værdien i at dele viden Possibilities with Showcase Pages •Content in a different language •Employer Branding •Different target groups –Private /public/large/small companies •Different industries •Different disciplines •Positioning/ thought leadership •Other?
- 23. //23 Vi tror på værdien i at dele viden Consider this… •What makes sense for your business? •Do You have enough content? •Resources? •Will the target group follow the page? •Will it ”threaten” the Company Page? •Is the name available?
- 24. //24 Vi tror på værdien i at dele viden THE ROLE OF THE EMPLOYEE Together we are stronger
- 25. //25 Vi tror på værdien i at dele viden
- 26. //26 Vi tror på værdien i at dele viden Remember your headine
- 27. //27 Vi tror på værdien i at dele viden Should all employees: •Update their LinkedIn profile? •Use keywords in their headline? •Help share Company Page updates? •Find and create content? •Share updates from their personal profile? •Participate in group discussions? •Connect with clients? •Connect with potential clients?
- 28. //28 Vi tror på værdien i at dele viden SOCIAL SELLING
- 29. //29 Vi tror på værdien i at dele viden What is social selling? •Fusion between enrichment and the ability to commercialize •Proactive approach •Prepare for meetings •Built up credibility within networks and groups •Ongoing lead generation.
- 30. //30 Vi tror på værdien i at dele viden The B2B decision maker
- 31. //31 Vi tror på værdien i at dele viden THE VALUE OF TAGS
- 32. //32 Vi tror på værdien i at dele viden Organize your connections Tag ideas: •HR people •Journalists •Marketing •Sales •Purchasing •Existing clients •Potential clients •Potential employees.
- 33. //33 Vi tror på værdien i at dele viden Enrich your personal network
- 34. //34 Vi tror på værdien i at dele viden How many sees your updates?
- 35. //35 Vi tror på værdien i at dele viden IT’S ALL ABOUT GREAT CONTENT AND ENGAGEMENT Get it out there
- 36. //36 Vi tror på værdien i at dele viden We wrote an article…
- 37. //37 Vi tror på værdien i at dele viden We shared it on social media
- 38. //38 Vi tror på værdien i at dele viden And shared it from our colleagues personal profiles •Response from both 1st, 2nd and 3rd degree connections •Several “new” profile views
- 39. //39 Vi tror på værdien i at dele viden Results after 8 days •219 page views from LinkedIn alone •The visitors from LinkedIn spent more than 4 minutes on the website.
- 40. //40 Vi tror på værdien i at dele viden Remember that •LinkedIn creates a story every time you: –Like –Comment –Share •Not all content should be on LinkedIn –How about your political opinions •How about other social networks?
- 41. //41 Vi tror på værdien i at dele viden Thank you Charlotte Ø. Steentoft [email protected] Phone 2618 4137 www.digitalworks.dk www.linkedin.com/company/linkedin-for-businesses