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Digipak Evaluation Question 1
- 2. RULE OF THREE Within my digipak I have followed the rule of thirds within my panels. Each panel can be split up into a section of thirds, with the most important information/part of the image placed in the middle, as this where the audiences eye is naturally drawn to within the product. This can be clearly shown by inside panel where my artist is placed centrally with the flanking thirds being a plain black background.
- 3. FONT I have also followed the conventions of using the same font and text type throughout all panels and the spine of the digipak; I have used a clear and bold font as this is a common font style for digipaks allowing audiences to understand the information easily. Similar to using the same font across the digipak, I have used the same font for my album title and artist name which is common convention for digipaks, particularly within the indie genre as shown by the Smallpool’s album “Lovetap!”, Bastille’s “Wild World” and The Artic Monkey’s “Fluorescent Adolescent”.
- 4. COLOUR SCHEME I have also used the same colour scheme throughout the digipak of light yellow, white and dark blue. These colours compliment both each other and the images I have used; I also feel that the colours continue to connote the running theme of visual “Headlights” across the digipak.
- 5. LAYOUT-FRONT PANEL Following the typical style for digipak’s I have placed my album name “Headlights” on the front cover of digipak along with the artist’s name “Freya Tasmin” as this clearly informs audiences of the album title and artist. Slightly un-usually for digipak covers I have chosen to place my album title at the top of the digipak which challenges forms and conventions. Although this is not completely un-common for digipak design as shown by the Drake album “More Life”, it is more typical to place the artists name at the top of the front panel. I have chosen to place the album name at the top of the front cover for the digipak as I feel this layout works better with my main image, as the main image relates to the album name.
- 6. FRONT PANEL IMAGE I have chosen to link my main image for the front panel to the album name as this helps to build up recognition for the album, making it memorable for audiences. As we are portraying our artist “Freya Tamsin” as a new and breakthrough artist, I have tried to make the album as memorable as possible by linking the album title with the main image. This follows conventions of typical digipaks as I took inspiration from the Fall Out Boy album “American Beauty/American Physco” and Gabrielle Aplin’s album “English Rain”, both that feature designs and images that relate the album name. The inspiration behind the layering of the main image, creating a more interesting effect for audiences to notice, comes from the album art for Ghost Hotel’s album “Do You Feel It”. This effect is creative and quirky, which I feel would appeal to my target audience as well as promoting the album.
- 7. BACK PANEL For the back panel of the digipak I have taken inspiration from the back of the digipak for Walk The Moon’s album “Talking Is Hard” as on this design the names of the songs have been listed into two lists. The uniqueness of this layout appealed to me and is a design that would appeal to my target audience because of this. I also feel this compliments my back image more allowing the text to be more visible to audiences, which will continue to promote the album. I have also included a photo of my artist on the digipak which is a typical convention of digipaks as this allows audiences to become familiar with who the artist is. Although it less common to place a photo of the artist on the back of the digipak, therefore challenging conventions I chose to do this as I feel this compliments my designs better; the fading effect allows me continue the illustrative theme of “Headlights” across the didgipak, also shown by the panel behind the CD, while still having my artist feature. This was created with the aims of re-enforcing both the album and the artist to audiences.
- 8. COMMON CONVENTIONS Also following common conventions of a digipak I have placed the legal information for my digipak at the bottom of the back panel, along with my barcode and record label logo which is a very typical place for this information, and can be seen on most digipaks. This demonstrated by the example of Adele’s album “21”. Similarly for the spine I have also followed typical conventions of digipaks by including the album title, artist name, record label logo and CDNP number on the spine, which helps to make my digipak look professional and realistic. My research has aided me within creating my digipak as I have gained knowledge for the common placement of conventions and how this can complement the product.