The document discusses best practices for interviewing sales manager candidates. It recommends identifying the key competencies and success metrics for the role, then establishing interview questions focused on evaluating those competencies. Example questions are provided to assess a candidate's track record, problem-solving skills, accountability, articulateness, and ability to close. The interview process should involve multiple perspectives to identify common traits of top performers. A practical skills test can help evaluate candidates further before making a hiring decision. Taking the time to thoroughly assess competencies is important to select the right talent and ensure success.