'Time Warner' analyzing the 'GIANTS"
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The document provides an overview of Time Warner, highlighting its mission, vision, and operational strategies, as well as a SWOT analysis and BCG matrix evaluation. Established in 1903, the company has grown to over 34,000 employees and is recognized as one of the largest entertainment conglomerates globally. It emphasizes the importance of innovation, strategic mergers, and expanding online content in response to market changes.
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'Time Warner' analyzing the 'GIANTS"
- 2. AGENDA About ‘Time Warner’. Understanding companies mission and visio statement. Level operandi at the Time Warner organization. SWOT analysis for Time Warner organization. Porters 5 force analysis for the organization BCG matrix analysis for its various service catered. Conclusion
- 3. ABOUT TIME WARNER nd The world's 2 largest entertainment conglomerate in terms of revenue just (behind Disney). The history of the company goes back when it was started by 4 brothers Harry, Albert , Sam and Jack in 1903. The company has currently 34, 000 + employees around the globe. In January 2014 the company has received 4 golden globe awards. The current share price is $63.32
- 4. VARIOUS SERVICES AND PRODUCTS
- 5. MISSION AND VISION STATEMENT Being global leader in media and entertainment with businesses in entertainment industry-leading television and networks, publishing, operating and scale film and TV to uses its brands to and create, package and deliver high-quality content worldwide through multiple distribution outlets.
- 8. SWOT ANALYSIS Strengths • Strong Financial Performance • Strong Brand Equity • Diversified Media Operations • Significant Filmed Entertainment Content Opportunities • Strategic Combinations • Scope of DBS Market • Growing Focus on eCommerce • Growing Pay-TV Market Weaknesses • Revenue Concentration in the US • Ongoing Litigations Threats • Intensifying Market Competition • Rising Piracy Menace • Stringent Regulatory Environment • Declining DVD Sales Ti m e W ar ne r In S W O T
- 10. Applying the BCG Matrix to Time Warner Inc. Film production 12 Cash Flow Earnings low, unstable growing Negative low, unstable growing -4 Music AOL High, stable growing Cash Flow Cable TV Networks Earnings Neutral Earnings High stable Bakery Cash Flow division 0 4 8 Cable -8 Annual real rate of market growth (%) Earnings High, Stable Magazine Publishing Cash Flow Neutral or negative Relative market share Prepared by: Sweety, Namrata, Milind, Mahesh, Alay, Ameet
- 11. CONCLUSION Time Warner is an innovator in technology, in other words the Apple of entertainment industry and also in its products and services, and not only a collection of brands owned under one roof. Here Time warner has shown number of times the importance of mergers in achieving the common desired goal. With the industry’s growing focus on e-Commerce, one way Time Warner might begin to strengthen their position in foreign markets is by providing more global online content.