![History
In the 1990s, the term Digital Marketing was first coined,.[11] With the
debut of server/client architecture and the popularity of personal
computers, the Customer Relationship Management applications
became a significant factor in marketing technology. Fierce
competition forced vendors to include more service into their
software, for example, marketing, sales and service applications.
Marketers were also able to own huge online customer data
by eCRM software after the Internet was born. Companies could
update the data of customer needs and obtain the priorities of their
experience. This led to the first clickable banner ad being going live
in 1994, which was the "You Will" campaign by AT&T and over the
first four months of it going live, 44% of all people who saw it clicked
on the ad.](https://image.slidesharecdn.com/digitalmarketing-210519154720/85/Digital-marketing-4-320.jpg)
Digital marketing
- 1. Digital Marketing Through this presentation, you are going to take know about digital world. You are going to know all the major aspects Digital Marketing. This is presentation by Karishma, owner of Bemofyi.xyz
- 2. Key points • Introduction • History • Benefits of Digital Marketing • Methods and Techniques Of Digital Marketing
- 3. What is Digital Marketing? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
- 4. History In the 1990s, the term Digital Marketing was first coined,.[11] With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management applications became a significant factor in marketing technology. Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.
- 5. Benefits of Digital Marketing • Increase Customer Loyalty with Frequent Communications • Engage the Customer at Every Buying Stage • Target the Right Audience • Generate a Consistent Lead Pipeline • Optimize and Obtain Better Conversion Rates • Accurately Measure All Results • Gain Brand Credibility • Gets You More Bang for Your Buck
- 6. Methods of Digital Marketing • Search engine optimization (SEO) • Paid search • Display advertising • Social media marketing • Content marketing • Email marketing • Influencer marketing • Affiliate marketing
- 7. SEO SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
- 8. Paid Search Paid search is a form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don't pay
- 9. Display Advertising • Display advertising is a method of attracting the audience of a website, social media platform or other digital mediums to take a specific action. These are often made up of text-based, image or video advertisements that encourage the user to click-through to a landing page and take action (e.g. make a purchase). • Most display and online advertising campaigns are charged on a cost per click (CPC) basis. That is to say, every time the user on a search engine clicks on your ad, you’ll get charged an amount based on your overall bidding strategy. • They can also be used for retargeting campaigns. This is where ads are served to users who have already visited a specific website. The aim is to “retarget” them and encourage them to return to the website to take the same action (or an action at a different stage of the funnel). • With that in mind, let’s explore what makes a great display ad campaign and how to put together compelling ad creative to attract your ideal
- 10. Social Media Marketing Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
- 11. Content Marketing Content marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings and generating audience interest. Businesses use content marketing to nurture leads and enable sales by using site analytics, keyword research and targeted strategy recommendations.
- 12. E-mail Marketing The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between. Mailchimp can help you design, build, and optimize your email marketing to get the best ROI in your marketing program.
- 13. Influencer Marketing influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers– individuals who have a dedicated social following and are viewed as experts within their niche.
- 14. Affiliate Marketing • Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.
- 15. To know More… If you are still confused and wanted to know more, you can reach us through mail at [email protected] or visit our site https://bemofyi.xyz