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I am currently leading Client Services team at Merkle DWA India. Earlier I was heading the Paid Media vertical for Resultrix at Bengaluru. Prior to this role, I was Digital Campaign Planner and Social Media Lead at HCL Technologies. As part of my profile, I conceptualize and execute digital campaigns to channelize business leads, corporate branding campaigns, employer branding campaigns etc. My additional responsibilities include managing Social Media Command Center, responding to RFPs, strategizing social media content for HCL channels and crisis management. In the past, I have led social media teams at ZenithOptimedia & AdGlobal360