How we optimise content on Hotels.com apps
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This document discusses how Hotels.com optimizes content on their mobile apps. It outlines 4 key ways: 1) For user goals and behaviors like spontaneous bookings. 2) For point of sale with localization in 90 locales and 57 currencies. 3) For the operating system by integrating with other apps. 4) For user context with over 3,000 device models and screen resolutions using responsive, modular, and motion design.
How we optimise content on Hotels.com apps
- 1. How we optimise content on Hotels.com apps
- 2. 2 Who we are Andy Braxton Head of Mobile User Experience Hotels.com Will Parkinson Senior iOS Product Manager Hotels.com
- 3. 3 • Global hotel specialist • 260,000 bookable properties • From 5 star to B&Bs • 85 sites in 60 countries • Mobile apps for iPhone, iPad, Android and Windows
- 4. 4 Hotels.com for iPhone and iPad
- 5. 5
- 6. 6 Hotels.com for Android
- 7. 7 Over 35 million app downloads
- 8. 4 ways we optimise content for our mobile apps 8
- 9. 9 1. For user goals and behaviours
- 10. 10 Spontaneous bookings 60% of bookings are made for same day check-in 68% of bookings are made for same day or next day check-in
- 11. 11 Shopping for non-same day 61% of mobile searches are for non-same day
- 12. 12 Continuity – search again later
- 13. 13 Continuity – my booking
- 14. 14 Continuity demands consistency
- 15. 15 2. For point of sale
- 16. 90 different locales and 57 currencies 16
- 17. 17 Preview in design
- 18. 18 Prototype with real data
- 20. 20 Understanding market requirements EG: • Welcome Rewards • Calendar types • Attitudes to social media • Google maps • Payment types • etc
- 21. 21 3. For operating system
- 22. 22 Integrating with other apps
- 23. 23 Saving hotels on iCloud
- 24. 24 Hotels.com booking reminders on Android Wear
- 25. 25 Design for OS
- 26. 26 4. For user context
- 27. 3170 different mobile devices on Hotels.com 1054 different screen resolutions 27
- 28. 28
- 30. 30 Modular UI
- 31. 31 Motion design
- 32. Thank you! 32