Using LinkedIn for Job Search
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The document outlines strategies for job seekers to effectively utilize LinkedIn for job searching, emphasizing the importance of a complete and public profile, networking through various connections, and engaging in groups. It provides a step-by-step guide to enhance visibility and connection opportunities within the platform. Additionally, it highlights statistical data on LinkedIn's usage and its significance as a recruitment tool.
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Using LinkedIn for Job Search
- 1. Corporate Recruiter Dirk Spencer Creator of Resume Psychology One Community Church 2014 Using LinkedIn for Job Search
- 2. Job Seeker Objectives Leverage Virtual Networking Finding Open Jobs Increased Visibility with Recruiters, HR, Hiring Managers
- 3. History Launched 2003 4,500 members the first month Headquartered in California Offices in 30 cities around the world In 200 countries Published in 23 languages
- 4. LinkedIn – Publicly Traded Company 2001 IPO: $88.00 New York Stock Exchange
- 5. The Recruiter Geeks Have Spoken Paid versus Non-Paid Member Account Survey
- 9. LinkedIn Traffic 187MM unique monthly visitors
- 11. LinkedIn is the #1 Social Media Recruiter Tool in:
- 12. Implications You need to be on LinkedIn
- 14. 10 Steps to Leveraging LinkedIn (Maybe a few extra…)
- 15. The Steps 1. Have a work appropriate photo 2. Fill-out the entire profile 3. Make you profile public 4. Host content on SlideShare.Net (LinkedIn Owned) 5. Connect to LIONs 6. Connect to people at your target companies 7. Connect to celebrities in your industry 8. Connect to leaders in industry associations 9. Use Alumni Networks to connect 10. Maximize your use of “Groups”
- 16. It should represent you in a typical office setting! 1) Have a Work Appropriate Photo
- 17. Pictures Make Us Memorable
- 18. Smiling is REALLY important, too
- 20. Not This…
- 21. 2) Fill-Out the Entire Profile This will maximize your visibility to hiring managers!
- 22. Steps to a Complete Profile? Ask: How do I fill out my entire profile on LinkedIn?
- 23. Web Page Results LinkedIn Official Blog
- 24. 7 Things THEY Tell You To Do
- 25. 3) Make Your Profile Public Google indexes public profiles – so take advantage
- 26. Going Public on LinkedIn? Ask: How do I make my LinkedIn Profile public?
- 27. Web Page Results LinkedIn Help Center
- 28. Step By Step Instructions
- 31. 4) Hosting Content on SlideShare.Net Increase you visibility & Share Your: Passion . Expertise . Resume
- 32. Make Presentations… Title Ideas 9 Mistakes Rookies Should Avoid 7 Tips to Making Progress 5 Tricks to Improving Process Control 3 Traps Professionals Need to 11
- 33. Write a Resume…
- 35. Sample Account
- 36. W5 & How Include: - Name - Email - Phone - Job Title - Expertise - City/Zip
- 37. Current Presentation Make the Title Easy to Read Leverage Industry Jargon Get copyright permissions
- 38. Presentation Panel Most current is on top Slide view counter
- 39. Upload Page – Use Keywords
- 40. 5) Connect to LIONs Low risk connecting High reward networking!
- 41. What are LIONS? Ask: What are LOINs on LinkedIn?
- 43. LION = LinkedIn Open Networker LIONs connect with everyone on LinkedIn regardless of whether they know them or not…
- 44. Why become a LION? Increase the number times your profile shows- up searches Expand your network size more efficiently Roar
- 45. Becoming a LinkedIn LION? Ask: How do I become a LION on LinkedIn?
- 47. 4 Rules They Shared for LIONs 1. Use the word LION in your profile 2. Accept All Invites 3. Or “Archive” Invites not accepted 4. Never use “I don’t know” or “IDK” on an invites This is all on the honor system
- 48. 6) Connect to People at Your Target Companies You are connecting and not asking for a job, YET…
- 49. Connecting companies? Ask: How do I target companies on LinkedIn?
- 51. Their 2 Cents… Visit the company profile page you want Type the company name in the search bar LinkedIn will suggest companies Click the one you want
- 52. 7) Connect to Celebrities in Your Industry They are easy to reach… And usually eager to share
- 53. What Constitutes a Celebrity? Industry Authors Conference Speakers Bloggers
- 54. Finding Authors - My Secrete Weapon
- 55. Sample Search: Sales Filter by : Advanced Search New Releases Best Sellers
- 56. Read the Sample & Reviews
- 57. This is a Prolific Author
- 58. “Reach me at 704/333-1112 or e-mail to [email protected] -- www.gitomer.com and
- 59. Your LinkedIn Message - Simple Networking on Purpose! Finished reading reviews of “Little Red Book of Selling: 12.5 Principles of Sales Greatness” on Amazon and I wanted to connect! Your-Name| Your-Job-Title | Your- Phone-Number here
- 60. Finding Speakers? Ask: sales conferences 2014?
- 62. Partial List – Sales Conferences Sales Hacker Conference INBOUND 2014 The 2014 Sales Force Productivity Conference Sales 2.0 Sales and Marketing Convergence Conversations That Win! Dreamforce 2014 CEB Sales and Marketing Summit Forrester’s Sales Enablement Forum AA-ISP Leadership Summit 2015 WorldAtWork Total Rewards 2015
- 63. Connecting with HR Conference Speakers Real Life Example: Conference Speakers - HR
- 64. A Partial Speaker List
- 65. The Message – The same for everyone Networking on purpose! I will miss your presentation at the 2013 ERE Recruiting Expo but wanted to connect just the same Let me know how I can promote your session! Dirk Spencer | Senior Recruiter | Dallas, TX | 214- 295-8687
- 66. The message works because… The purpose is transparent Your contact data makes you safe It Works - Even if you are not going
- 67. Actual Campaign 35 Speakers 24 Contacted using Groups Less 3 First Degree Connections 21 Connection Requests Set
- 68. Outcomes / Stats – Under 12 Hours 38% Response Rate 8:21 Ratio
- 69. Who Connected? – a partial list Editor of ERE Media CEO of ERE Media Executive Recruiting Toolbox HR Leader at Cargil VP of Global Development ADP Strategic Sourcing Manager Allstate VP of PNC Financial VP of Talent Recruitment L’Oreal Recruiter Lead Price Waterhouse/Cooper
- 70. Finding Bloggers? Ask: bloggers business analyst?
- 71. Blogger Results
- 72. 8) Connect to Leaders in Industry Associations These contacts are usually leaders to follow
- 73. Finding Associations? Ask: Association of executive assistants Plano?
- 74. Web Results
- 75. Find IAAP Association Leaders
- 76. 1,907 Results – Refine by Zip Code Cross reference certifications CAP/CAP-OM “Volunteer” Keyword
- 77. 9) Use Alumni Networks to Connect College access leads to more network access
- 78. Alumni Networks LinkedIn? Ask: Ole miss alumni on LinkedIn?
- 79. Web Results
- 80. 5,100 Members Ole Miss Click the JOIN Button Click the “I” Button to set up group notifications & networking permissions
- 81. Group Profile – Private & Public Evaluate if this group is for you
- 82. Connect to the Group Leadership Connect to to both the Group Owner and the Group Managers
- 84. Group Highlights Jobs – Usually posted by HR types Members – Network expansion Search for People – Those setting trends
- 85. Top Contributors Psst… This is where recruiters troll
- 86. 10) Maximize your use of “Groups” Consider this a Review
- 87. When do you do all this work? After Sunset Nights You Can’t Sleep When you can’t meet People This Time Not This Time
- 88. And why do all this work? Job Search Accountability Reinforce a Network Mindset Connect Other People with opportunities
- 89. 5 Types Of Connections to make in Groups 1. Group Owner 2. Group Manager 3. Top Contributor 4. HR 5. Recruiter
- 90. 4 Best Behaviors to Show in Groups 1. Emulate Top Contributors 2. Follow Top Contributors 3. Change your groups as needed 4. Contribute to Popular Discussions
- 91. 3 Best Practices with Groups 1. Join Active (Large) Groups 2. Visit your Groups at least twice a week 3. Be systematic in your connection requests
- 92. 2 Mistakes to Avoid in Groups 1. Never respond to a personal attack 2. Never attack other group members
- 93. 1 Last Suggestion – Mix it Up 40% by Job Title45% by Industry 10% 5% Recruiting Human Resources
- 95. The Love - Thank You Dennis O’Hagan Master Real Estate Agent at RE/MAX My LinkedIn Mentor and dear friend
- 97. Dirk Spencer - Corporate Recruiter Author Resume Psychology © Resume Hacks & Traps Revealed Beat the Machine. Be Seen. Get Hired! http://www.amazon.com/-/dp/0692525602/ [email protected] 214-295-8687 @DirkInDallas WWW.Slideshare.Net/Dirk Spencer http://www.linkedin.com/in/dirkindallas
- 98. Kindle e-Book on Amazon.Com Resume Psychology Resume Hacks & Traps Revealed Beat the Machine. Be Seen. Get Hired! Available on Kindle
- 99. Legal Stuff Reference Material: Courtesy of Google I am not affiliated with LinkedIn, Slideshare, Monster, CareerBuilder, Dice, JobVite, MaxHire, Taleo, Infor, PeopleAnswers, iCims, Amazon, Kindle. All trademarks & logos are property of their respective companies