LIC Insurance
- 2. SWOTAnalysis • Strengths Opportunities -New Policies to increase Demand -To promote Life Insurance at all levels -Rise in the Middle Income Level group Age, Gender, Income, Caste, regions etc. -Insurance at low cost catered to mass in general - Creating more demand. • Weakness Threats -Rural areas -Threats from other Insurance Companies -Ignorance of the need of Life Insurance - -Lack of facilities
- 4. Social Media
- 5. Print
- 6. Outdoor -This is also an Outdoor Activity to be conducted at various malls.
- 7. TV Ads - 1 SFX Starts with the sound of rain and Bikes The sound of bus honking and accident....... The voice ofTarun who met with an accident and tells how his dad had to sell his house for his Treatment. He urges the people to not make the mistake he did and take an Insurance because Life is Important VFX A mob having fun on bike A bus coming and a sudden Black out on the screen to show the accident. Tarun confronts people ( injured) #Rs.1000 Zindagi ke Liye
- 8. SFX Voice of Children playing in the Garden Voice of the mother sayingThankYou TV Ads - 2 VFX Children playing Their mother having tears in her eyes While seeing. While seeing them play….. She breaks down and sees the picture of her dead
- 9. Radio Scripts FVO – Basketball Practise –Tick/check Diwali Shopping –Tick/check Buy Groceries –Tick/check Finish Project/Assignment –Tick/check O! And I almost forgot the most important thing............. Insurance!!!!! MVO - LIC Life Insurance. Zindagi ke saath bhi....... Zindagi ke baad bhi