Personal Information
Organization / Workplace
Greater New York City Area United States
Industry
Advertising / Marketing / PR
Website
www.thedifferenceengine.co
About
Farrah believes that a customer-centric approach is essential to designing innovative products and services. She created The Difference Engine to help companies apply this approach to drive brand and business growth.
Her expertise in digital strategy and design; technology, web, and mobile trends; mobile utility; and product and service design ensures her clients’ brands and strategies deliver a seamless experience online and off. She has honed her expertise as an advisor to the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. She has been a copywriter, digital creative director, group planning director, brand strategist, and innovations lead, working
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Presentations
(22)Likes
(13)planning, creativity & planning for creative campaigns
Heidi Hackemer
•
13 years ago
Social Listening Tools
Rosie (Siman) Yakob
•
13 years ago
Making Clients Part of the Design Process
frog
•
14 years ago
100+ Beautiful Slides from #CannesLions '11 from @jessedee
Jesse Desjardins - @jessedee
•
14 years ago
Sxsw last of the launch and leave 'ems
Mel Exon
•
14 years ago
The Future of Advertising isn't Advertising
Made by Many
•
14 years ago
How to really make something
Made by Many
•
14 years ago
The Lean Startup
Venture Hacks
•
16 years ago
Why Accountants Don't Run Startups
Stanford University
•
15 years ago
2011 03 11 eric ries - the lean startup sxsw
Eric Ries
•
14 years ago
Made by Many presentation at She Says London
Made by Many
•
14 years ago
Olivier Blanchard Basics Of Social Media Roi
Olivier Blanchard
•
15 years ago
The New Next: 2011 Moblie Influencers Predictions by TrendsSpotting
Taly Weiss
•
14 years ago
Personal Information
Organization / Workplace
Greater New York City Area United States
Industry
Advertising / Marketing / PR
Website
www.thedifferenceengine.co
About
Farrah believes that a customer-centric approach is essential to designing innovative products and services. She created The Difference Engine to help companies apply this approach to drive brand and business growth.
Her expertise in digital strategy and design; technology, web, and mobile trends; mobile utility; and product and service design ensures her clients’ brands and strategies deliver a seamless experience online and off. She has honed her expertise as an advisor to the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. She has been a copywriter, digital creative director, group planning director, brand strategist, and innovations lead, working
Tags
lean planning
lean strategy
lean research
market research
marketing and advertising
measurement
digital strategy
customer development
lean in
women
digital marketing
brand strategy
design thinking
mobile marketing
leandaywest
innovation
customer discovery
augmented reality
mobile web
gps
advertising agency
lean startup machine
qr code
location based services
strategy
4as
mobile culture
smartphones
mobile technology
#leanignite #leanplanning #leanagencies
planningness
agile planning
product strategy
learning to code
coding
railsconf
leandaylondon
womenwtf
gender
apis
start up
art directors club
analytics
marketing strategy
brand management
business development
new business
hyper island
social media measurement
scamp2012
focus group
games
See more