Adm SoMe bootcamps overview
1 like326 views
The document provides an overview of using social media, specifically LinkedIn, Twitter, and Facebook, for business purposes. It discusses optimizing personal and company profiles, using groups and pages, social selling tips, and social media activities like awareness building, policy creation, and market research. The agenda covers topics such as personal and company profile optimization, privacy settings, groups basics, why to use social platforms for business, and 12 social media tips and tricks.
More Related Content
Similar to Adm SoMe bootcamps overview (20)
More from Vanguard Leadership (20)
![UNIT 3 INTERNATIONAL BUSINESS [Autosaved].pptx](https://cdn.slidesharecdn.com/ss_thumbnails/unit3internationalbusinessautosaved-250828123159-46ee6bdc-thumbnail.jpg?width=560&fit=bounds)
Adm SoMe bootcamps overview
- 2. ADM Bootcamp – Business Networking Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • Monitoring Mic Adam • Market research
- 3. Agenda • Introduction • Optimizing YOUR personal profile • Privacy Settings • Company profiles revisited • Groups basics • Social Selling (Tim Nagels) • 12 tips and tricks
- 5. Why use it for your business? Personal Groups Companies Community building Present company Networking Conversations Present products Profiling Sharing content Status update for Lead Generation Branding followers Becoming an Building See staff changes Expert relationships Employer Job search Create influence branding
- 6. To Pay or not to pay
- 7. LinkedIn Terms of Service • Comply with laws • Only create profile for natural person • Creating multiple profiles is not allowed • Place information in correct fields • Spam not allowed • Only invite people you know • Use real headshot or no picture • Do not create MLM network • Do not claim affilitation with LinkedIn
- 8. Part 1 - Personal Profile
- 9. How to get rid of multiple accounts? Step 1 - Find your other account(s) Step 2 - Sign in to the account you want to close. If you can't remember your password, click the Forgot Password? link. Step 3 - IMPORTANT: Make sure you're signed in to the account you want to close and then close your account.
- 10. How to close multiple accounts? • If you have problems signing in to your duplicate account, contact us with the following information: • The URL for the profile you want to remove (e.g. http://www.linkedin.com/abc123). • The email address(es) associated with that account. • Your name as it appears on LinkedIn, and any alternate names you may have used. • If you want to merge your accounts into one, we may be able to help you transfer all your connections.
- 11. Optimizing your personal Profile • Have a good picture • Add your Twitter Account • Have a great headline • Change your vanity URL • Mention your company • Add a summary • Link your profile to the • Add experiences company • Add Skills • Update your Status • Add Education • Add your website(s) • Join Groups (visibly) • Personalize your • Add Applications website(s) • Get Recommendations
- 12. Groups Basics
- 13. Group Basics 6 Steps • Step 1: Create group (open or closed) • Step 2: Admins • Step 3: Create group rules • Step 4: Create templates • Step 5: Add content • Step 6: Moderate
- 14. Companies
- 15. What can they be used for? In -> Out • Create visibility • Allow people to link with their company on LI • Provide company status updates Our -> In • Follow companies • New people • Promotion of people • Departures • Status updates
- 16. Tips and Tricks
- 17. Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • Monitoring Mic Adam • Market research
- 18. Agenda • Introduction • Twitter Actions • Twitter Speak • Customer Service • Why use Twitter • Connecting accounts • Create new account • Promoting your account • Your first Tweet • The perfect Tweet • Basic Twitter explained • Update your profile • Searching Twitter • Create Lists
- 19. Some statistics
- 22. Twitter Speak – Part 1 • Twitter Handle – User name • To Follow - See updates from others • Followers – Other people seeing your updates • Follow Back – To follow a followers • Lists – People you follow • Twitter Stream – List of a person’s updates • Tweetup – face-to-face meeting setup thru Twitter • Twunch – Twitter Lunch (See VincentVQ)
- 23. Twitter Speak – Part 2 • Tweet – Twitter post • Direct Message – SMS-like • Promoted Tweet – Paid tweet • Retweet – Forward a tweet • Mentions - @twittername • Hashtag – Tagging system to aggregate content around one topic • Trending topic – Popular topic • Follow Friday (#FF) – recommended people
- 24. Why Use Twitter? 1. Develop and promote your brand 2. Build your network 3. Interact with your customer base 4. Track what people are saying about your company and brand 5. Create buzz around upcoming events, news, product launches 6. Recruitment 7. Promote other content you‘ve created, including webinars, blog posts or podcasts 8. Develop direct relationships with bloggers and journalists 9. Generate sales leads for your business
- 25. Practical Session DO EXPLANATION 1. Create an Account 2. Send your first tweet 3. Twitter Wall Explained 4. Update your profile 5. Searching in Twitter 6. People and Lists 7. Twitter actions 8. Customer Service 9. Connecting Accounts 10. What to tweet & the Perfect Tweet
- 26. Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • Monitoring Mic Adam • Market research
- 28. Overview 1. Introduction 2. Joining Facebook 3. Challenges 4. Content 5. Personal Privacy & Security 6. Groups 7. Pages 8. Advertizing 9. Promotion 10.Insights & Stats
- 29. Facebook is really simple...
- 30. Joining Facebook • Create an account • Inviting Friends • Setting your privacy • Posting content • Adding Applications
- 31. Joining Facebook
- 33. Personal
- 34. Privacy Settings
- 35. Groups
- 36. Why Groups? • Create closed/secret community • Discussion forum • Personal approach • Group chat • Better focussed content • Ability to hide group from the outside world
- 37. Pages
- 38. Create a Page in 3 Steps
- 39. Advertizing
- 41. Facebook away...
Editor's Notes
- #18: WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
- #27: WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
- #29: IntroductionJoin FacebookChallengesContentWhatStatus Update BoxQuestionsTaggingPrivacy of a postChatPersonal Security & PrivacyListsProfileAccountPrivacyMoreGroupsCreateFunctionsPagesCreatePersonalizeAdd ApplicationAdvertizeDesignTargetPricingPromotion of your presenceInsight Statistics