PROJECT GREENBACK
WHAT’S COOKING…
Marco Nicolì
Payment Systems and Remittances Specialist
Payment Systems Development Group
mnicoli1@worldbank.org | marconicoli
Our timeline to expand Project Greenback
Project Greenback1
2013
• Launched Turin, Italy
2014
• Launched Montreuil, France
2015
• Launching Malaysia, Indonesia, Balkans, Haiti, and Chicago
Coming up
• Canada, Frankfurt, London
Filling up your shelves…
Project Greenback2
An inclusive approach
Project Greenback3
Greenback
Remittance
senders
Public
authorities
Market
players
CSOs
Academy
A diverse set of actions
Project Greenback4
Financial Education
• Classes
• Crash course
• City tour
Market monitoring
• Available data
• Mystery shopping
• Anecdotal evidence
Migrant-led activities
• Challenge Fund
• Radio show
• Social and sport events
Market-led initiatives
• Migrants’ meet
providers
• Workshops
Pick Remit: we are getting there
Users can select sending and receiving country and compare
services available near them to find the one they prefer
5 Project Greenback
So why are we doing all of this? Some evidence from Turin
Project Greenback6
• In 2013, 33% had changed channel
since arrival
• In 2015, 50% Peruvians had changed
channel in the last 18 months
More
dynamic
users
• In 2013, 70% did not perceive all cost
components
• In 2015, over 50% Peruvians did
More
informed
users
• In 2015, nearly 20% had opened a
bank account in the last 18 months
• More relevant data coming soon
Access to
bank
accounts

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Marco nicoli greenback

  • 1. PROJECT GREENBACK WHAT’S COOKING… Marco Nicolì Payment Systems and Remittances Specialist Payment Systems Development Group [email protected] | marconicoli
  • 2. Our timeline to expand Project Greenback Project Greenback1 2013 • Launched Turin, Italy 2014 • Launched Montreuil, France 2015 • Launching Malaysia, Indonesia, Balkans, Haiti, and Chicago Coming up • Canada, Frankfurt, London
  • 3. Filling up your shelves… Project Greenback2
  • 4. An inclusive approach Project Greenback3 Greenback Remittance senders Public authorities Market players CSOs Academy
  • 5. A diverse set of actions Project Greenback4 Financial Education • Classes • Crash course • City tour Market monitoring • Available data • Mystery shopping • Anecdotal evidence Migrant-led activities • Challenge Fund • Radio show • Social and sport events Market-led initiatives • Migrants’ meet providers • Workshops
  • 6. Pick Remit: we are getting there Users can select sending and receiving country and compare services available near them to find the one they prefer 5 Project Greenback
  • 7. So why are we doing all of this? Some evidence from Turin Project Greenback6 • In 2013, 33% had changed channel since arrival • In 2015, 50% Peruvians had changed channel in the last 18 months More dynamic users • In 2013, 70% did not perceive all cost components • In 2015, over 50% Peruvians did More informed users • In 2015, nearly 20% had opened a bank account in the last 18 months • More relevant data coming soon Access to bank accounts