Kick Your Social Strategy Into Overdrive: The Ins & Outs of Testing Social
148 likes134,980 views
The document outlines strategies for effectively testing social media engagement, emphasizing the importance of using personal data to optimize posting times and content types. It mentions various tools for analytics, such as Facebook Insights and Twitter Analytics, and highlights trends in content performance over time. The author encourages continuous testing and adjustment to improve social media strategies for better community engagement.
Kick Your Social Strategy Into Overdrive: The Ins & Outs of Testing Social
- 1. By Jennifer Sable Lopez! Director of Community at Moz! @jennita! The Ins & Outs of Testing Social
- 2. You’re on the right networks (For your community)
- 3. You’re on the right networks You’ve gained a following
- 4. You’re on the right networks You’re ready to go into overdrive
- 5. You’re on the right networks Where do you start?
- 8. For best results? Use your own data.
- 9. What’s the best time of day to _____?
- 10. @jennita #mpb2b! Send a tweet? Tweet #1! Tweet #2!
- 11. @jennita #mpb2b! When are you active? Tweet #1! Tweet #2!
- 12. @jennita #mpb2b! You can also use Twitter Analytics
- 13. @jennita #mpb2b! Post to Facebook? “The average number of your fans who saw any posts on Facebook by day of the week.”!
- 14. @jennita #mpb2b! A wee bit more helpful?
- 15. Notice a trend?! Try PageLever Now
- 17. @jennita #mpb2b! Publish a blog post? Publishing time 2-3am Pacific!
- 18. @jennita #mpb2b! Test a different time Publishing time ~Midnight Pacific!
- 19. @jennita #mpb2b! When do you get the most clicks?
- 20. What type of content gets the best engagement?
- 21. @jennita #mpb2b! Use Facebook Insights Largest Reach Most Engagement
- 22. @jennita #mpb2b! In May 2013… We were posting more links…! But our photos had better engagement!!
- 23. @jennita #mpb2b! And in October 2013 We had started posting more photos! Plus we started adding just text posts !
- 24. In March 2014 We were still posting more photos…! But look at the engagement on Links!! @jennita #mpb2b!
- 25. @jennita #mpb2b! Now, In September 2014 We started posting more links again.! And now text gets highest engagement.!
- 26. @jennita #mpb2b! And Twitter? What gets retweeted?!
- 27. Content w/ the most reach!
- 28. @jennita #mpb2b! Well hello, Google+
- 29. @jennita #mpb2b! Well hello, Google+ Google+ posts with most engagement!
- 31. Conversation Rate Applause Rate Amplification Rate Number of Audience Comments (or Replies) Per Post Number of Favorites/Likes/Plusses Per Post Number of Retweets/Shares/Clicks Per Post
- 33. Relative engagement metrics @jennita #mpb2b!
- 34. Capture numbers weekly @jennita #mpb2b!
- 36. Tell everyone about it @jennita #mpb2b! http://mz.cm/aug-mozcc!
- 37. What changes month over month? Twitter Engagement J! @jennita #mpb2b!
- 38. How do the networks compare? Facebook Engagement L! @jennita #mpb2b!
- 39. Check individual posts, too @jennita #mpb2b!
- 40. Try some of your own tests
- 41. @jennita #mpb2b! Use location to “A/B” test FB posts We picked 2 cities with similar number of fans + in same time zone.!
- 42. @jennita #mpb2b! We picked the cities And we made sure they had similar engagement on our page!
- 43. @jennita #mpb2b! 2 cities, same content: Image vs. Link We posted at the exact same time. !
- 44. @jennita #mpb2b! Text won? Time to test more! 671 saw post! 2 shares! 5 likes! 347 saw post! 0 shares! 1 like! Link Post! Image Post!
- 47. @jennita #mpb2b! TrueSocialMetrics Find out who is most engaged: Top repliers, sharers and likers!
- 49. @jennita #mpb2b! Twitter Card Analytics
- 50. How can the negatives help?
- 51. Followerwonk
- 52. Spammers or real people?
- 53. @jennita #mpb2b! Facebook unlikes? What happened here?!
- 54. @jennita #mpb2b! Too many posts?
- 58. Rival IQ Alerts @jennita #mpb2b!
- 59. Not much data to start with? Use a study as a base.
- 60. @jennita #mpb2b!
- 61. @jennita #mpb2b! This is definitely more like Moz Community But, what works for YOU?
- 63. Test. Figure out what works, then test again.
- 64. Make Social work for you.
- 65. Jennifer Sable Lopez Director of Community at Moz @jennita [email protected] Thank You
- 66. Free/Freemium Tools Mentioned Bitly https://bitly.com/ Buffer https://bufferapp.com/ Facebook https://www.facebook.com/insights/ FollowerWonk https://followerwonk.com/ Simply Measured http://simplymeasured.com/ TrueSocialMetrics http://www.truesocialmetrics.com/ Twitter https://ads.twitter.com/
- 67. Paid Tools Mentioned SproutSocial http://sproutsocial.com/ Unified (aka PageLever) http://www.unifiedsocial.com/ platform/insights/