Saltford Business Network - Social Media for business
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This document provides information on using social media for businesses. It discusses what social media marketing is, why it is relevant for businesses, and how to get started using social media to drive traffic and sales. The key points are that social media marketing refers to gaining attention through social media sites, it can help with search engine optimization and building links, and sharing insider information is part of social media marketing. Setting up business pages on sites like Google+, Twitter, Facebook and Pinterest is recommended as the first step to using social media for a business.
Saltford Business Network - Social Media for business
- 2. SOCIAL MEDIA FOR YOUR BUSINESS SALTFORD BUSINESS NETWORK
- 3. NOISY LITTLE MONKEY • With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales Specialising in professional, financial and legal service sectors SEARCH & SOCIAL MEDIA MARKETING Winner: Best Innovation Finalist: Best Recruitment Campaign
- 6. YOU DO NOT WANT HANDOUTS http://www.flickr.com/people/38375554@N05/ YOU DO NOT WANT HANDOUTS
- 7. WHAT IS SOCIAL MEDIA MARKETING?
- 8. WHAT IS SOCIAL MEDIA MARKETING? • Social media marketing refers to the process of gaining traffic or attention through social media sites. • Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. • Social media can also help build links that in turn support into SEO efforts. http://searchengineland.com/guide/what-is-social-media-marketing
- 9. WHAT IS SOCIAL MEDIA MARKETING? • Sharing ‘insider info’ • Is part of your customer service offering • Is part of your marcoms • Contributes to the community @MrJonPayne DONE WELL
- 10. WHY IS IT RELEVANT TO MY BUSINESS?
- 11. BE A LEBEOUF BRAND Here, there, every-flipping-where
- 12. TURN CUSTOMERS INTO BELEIBERS Happy clients will often recommend you via social media – give them a platform to do it!
- 13. TIGER BREAD…?
- 14. IT’S SPREADABLE The platforms are designed with virality in mind
- 15. TIGER BREAD…?
- 16. FOR MARKET INTELLIGENCE Listen to what your people are saying about you, your industry, your competitors
- 18. AUTHORITY Demonstrate your expertise to your market AND tie it all together for Google
- 19. SOCIAL AUTHORITY http://pinterest.com/NBlikes/ TO GET MORE CLICKS
- 20. GREAT RESULTS FOR LITTLE COST More leads, more sales, less advertising spend
- 21. REAL LIFE EXAMPLE @MrJonPayne PROFESSIONAL / BUSINESS SERVICES
- 22. REAL LIFE EXAMPLE @MrJonPayne PROFESSIONAL / BUSINESS SERVICES
- 23. REAL LIFE EXAMPLE @MrJonPayne PROFESSIONAL / BUSINESS SERVICES Seeded with influencers online and offline
- 24. GOOGLE = THINGS NOT STRINGS http://www.youtube.com/watch?v=mmQl6VGvX-c THE KNOWLEDGE GRAPH
- 25. HOW DO I START USING IT?
- 26. SET UP YOUR COMPANY PAGE • Google+ - Get Google love + visitor traffic http://goo.gl/rQ3Io • Twitter – Get Google love + visitor traffic http://goo.gl/tC0UI • Facebook – Get Bing love + visitor traffic http://goo.gl/XxqLk • Pinterest – Get Google / Bing love + visitor traffic http://goo.gl/w6IFt • LinkedIn – Get visitor traffic http://goo.gl/1UxKv @MrJonPayne USE ONES WHICH GIVE YOU DOUBLE
- 27. WHAT ARE MY NEXT STEPS?
- 28. WORK OUT YOUR TONE OF VOICE • What do we want from social media? • Who are your audience? • What do my audience want? • Who do they trust? – How can we get them to share our content? • What does that mean for my writing style? – (edgy, chatty, professional, informal?) • From a brand perspective how do we work it? • Who is empowered to do this? • How do we deal with negative comments? Don’t feed the trolls! STYLE GUIDE KICK OFF QUESTIONS
- 29. TAKEAWAYS ACTUALLY – THERE ARE HANDOUTS
- 30. MEASURE ROI Our first Chrome Extension: http://goo.gl/19kSN PROFESSOR TRAFFIC
- 31. VIEW THESE SLIDES ONLINE WWW.NOISYLITTLEMONKEY.COM/FEEDBACK