Mobile media module part 3 - social & mobile rev-mf

Mobile media module part 3 - social & mobile rev-mf

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  Mobile Media InnovationModule 3 Social & Mobile Prepared for Scripps College of Communication by Sian Morson, author of Learn Design for iOS Development
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  Mobile Media Module •The Mobile Media Module is designed as a two-week, broad-based study on the mobile landscape that can be applied in many courses. • The program was implemented at Ohio University’s Scripps College of Communication to support our Scripps Innovation Challenge and to build knowledge of the mobile landscape across our communication curricula. • For implementation, we brought in an expert in mobile development to teach in four existing classes over two weeks in Spring 2013. Faculty teaching those classes became the students and built their capacity to teach the material in subsequent semesters. • By “hacking the curriculum” using the “module method,” we were able to reach more than 500 students in one semester with new material. • For more information, contact Dr. Michelle Ferrier, associate dean for innovation, Scripps College of Communication, [email protected].
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  Mobile Media InnovationModule • Part 1: Fundamentals of Mobile • Part 2: Audience and Usage • Part 3: Social and Mobile • Part 4: Mobile and Journalism • Part 5: mCommerce and Monetization • Part 6: App Development
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  • Users spend98% of time on mobile. • Was originally mobile-only and then migrated to the web. • As of March 2014, passed Twitter in number of mobile users with 35 million US mobile users. • Currently has over 200 million users Social Media - Instagram
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  Social Media -Instagram
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  • Users spend92% of their time accessing Pinterest from a mobile device. • Released a new mobile site in Feb of 2014 – catering to its Mobile users. • 75% of its mobile traffic comes from its native apps (Android & iOS) • 80% of its users are women. • 33% of 18 – 29 year olds in the US have a Pinterest account. Social Media - Pinterest
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  • Average monthlyactive users are 271 million of that 211 million were mobile. Social Media - Twitter
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  Social Media –Twitter
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  • As ofJuly 2014, Facebook as 399 million mobile only monthly active users (MAUs) • Launched on the web • Bulk of its growth is occurring outside the US, Canada & Europe. • Over a billion users sign into Facebook from a mobile device in a given month. • Numbers DO NOT includes WhatsApp or Instagram numbers. Social Media - Facebook
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  Social Media -Facebook
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  • Only 46%of its users are from mobile • Launched in February 2007 • 113.6 million posts per day • I50% of mobile users are from the Tumblr mobile app • 80% of current iPhone owners owned a previous iPhone. • Purchased by Yahoo for $1.1 billion Social Media - Tumblr
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  • Total of300 million registered users as of April 2014 • 50% of all global traffic will come from mobile by the end of 2014 up from 26% • Linkedin Mobile stats: – 15 million profile views – 1.45 million job views – 44,000 job applications • Has a number of apps: – LinkedIn – LinkedIn Contacts – Pulse – Recruiter Mobile – SlideShare Social Media - LinkedIn
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  • Snapchat isthe #3 social app among millennials - -behind Instagram and Facebook. • Snapchat is exclusively mobile • WhatsApp recently hit 600 million active users. • WhatsApp is exclusively mobile. • Vine was acquired and launched by Twitter • Vine initially was launched on mobile but now also exists on desktop. Social Media – Other
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  Who is theaudience?
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  • 56% ofall US adults now own smartphones. • Of the US adult population with mobile phones (91%)- the smartphone penetration is 61%. Demographics
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  Quick Discussion Questions •Why is it important for social networks to have a mobile strategy? • If you were starting your own social network, would you launch on the web and then go mobile? Launch on mobile and then on the web? Or go mobile-only? Why?
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  Quick Discussion Questions •Which social networks are more tailored to the web as opposed to mobile? • If you were to start you own social network would you include a mobile component? Why? • Have mobile devices made us more social beings? How? • How do you use social networks differently on the web vs. on mobile? • Why do you think Facebook bought Instagram and WhatsApp?
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  Discussion Questions • ArticleI: “The complete history of Instagram” • Why do you think that Instagram is as popular as it is? • Why do you think that Facebook bought Instagram? • Why do you think that Facebook redesigned its pages for the web after launching as mobile-only? • Why do you think Instagram launched sponsored photos and videos? • http://wearesocialmedia.gr/the-complete-history-of- instagram/
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  Discussion Questions • ArticleII: ”The 10 Most Frequently Used Smartphone Apps” • Is this list consistent with your most-used smartphone apps? • Where you surprised by any of the apps on the list? Which ones? • List your top 10 most-used smartphone apps. How do they differ from this list? • This list is from 2013. What do you think has changed a year later? • http://mashable.com/2013/08/05/most-used-smartphone-apps/