The document discusses memory athletes and London taxi drivers who have highly developed memories. It finds that these individuals have enlarged hippocampi, the part of the brain involved in memory formation and spatial navigation. However, the enlargement is due to repeated practice and cognitive exercise of their memories over time, not innate differences in brain structure. Both memory athletes and taxi drivers employ the "memory palace" technique of associating information with spatial locations, capitalizing on the hippocampus' roles. The key to improving memory is regular practice and engagement with the brain, rather than any special brain type. Studying neurobiology provided context for how memory works in the brain and performance.