Rowan Hetherington

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social-business ibm social-media research listening social media research gbs social media ibm-interactive journey online research business-transformation case digital leadership communications tribes web 2.0 open leadership constituency building constituency leading change integrated digital social plan planning marketing social-networking social-engagement case-study university uni planning integrated system marketing reimagine ded report social-listening action-research global communications digital social innovation

Activity
About

Rowan Hetherington

Presentations

Listening: social media research

IBM's journey to social business

Building constituency: a communications approach for open leaders

The Integrated Digital Plan

The Integrated Planning System - Presentation for FUNNEL B2B Marketing event, Sydney 2012

Listening Action Research Project Report

Documents

Case study: IBM's journey to becoming a social business (September 2012)

CEB AWARD SUBMISSION - Innovations - IBM - June 2016

Likes

IBM's approach to Social Media: Leading with the IBMer (WOMMA 2010 presentation)

JWT: 100 Things to Watch in 2011

Elephants on the edge: The use and abuse of individual and societies

The brief in the post digital age

Rise of the Marketing Technologist

Social CRM: The New Rules of Relationship Management

Developing A Social Strategy Webinar

Change Management In Organisations

Smt 032410 Slides

Public Sector Digital Marketing - Bullseye

Engaging Consumers - IFAA Conference

managing change in the digital environment