Mobile Social Data Revolution
This document discusses how mobile, social, and cloud technologies will transform business over the next decade. It projects that by 2011, 50% of US mobile subscribers will have a smart phone, there will be 1 billion mobile internet subscribers, 700 million Facebook users, and 75 million tablets in use globally. It also discusses how these technologies are creating vast amounts of user data through activities on services like Twitter, Facebook, Foursquare, and LinkedIn. The document outlines how the shift to mobile devices has changed employee expectations around access to information and connectivity. It recommends that companies make their data available through APIs, build out their social graphs, and mobilize their applications by first dehydrating existing content, then seasoning mobile apps, and
Mobile Social Data Revolution
- 1. building the open enterprise Mobile‐Social Data Revolution SIIA New York January 2011
- 2. MOBILE • SOCIAL • CLOUD These three technologies will transform business over the next decade. 2 2
- 3. Social‐Mobile Landscape: Projections for 2011 50% of US Mobile Subscribers will have a smart phone 1 Billion Mobile Internet Subscribers 700 Million Facebook Users 75 Million Tablets in use globally 10 Billion MORE app downloads 22.5 billion hours of mobile app use $12 Billion spent on Apps and in‐app Purchases $16 Billion Spent on Mobile Marketing and Advertising $28 Billion in Revenue for Mobile Apps
- 4. Mobile‐Social Data Revolution: Part 1 Mobile as Sensor: Vast quantities of data…
- 5. The Social‐Mobile Data Revolution: Part 1 Twitter: Over 9 Billion Updates per Month Facebook: Over 6 Billion Photos Shared per Month Foursquare: Over 30 Million Check Ins per Month Linkedin: Over 200 Million People Searches per Month Yelp: Over 40 Million People Search for Restaurants per Month
- 11. Mobile‐Social Data Revolution: Part 2 Mobile Data Consumption: Looking Glass into the Cloud
- 12. The Social‐Mobile Data Revolution: Part 2 46% of all enterprises will likely deploy iPad apps.
- 14. 30% of Businesses Expect Smart Phones/Tablets To Replace Computers at Work
- 15. So What Changed? Device Usability /Functionality Network Speed / Availability Broad Consumer Adoption Application Richness / Variety Result: Shift in Employee Expectations: 1)Field – Office Parity 2)Increased Accessibility 3)Social Connectedness 4)Instant Access to Information
- 16. The New Skills for Building Information Applications Mashup – Utilize a variety of information sources to bring perspective, add depth, offer new insights Contextualize – Location, Weather, Time, Events… Use context to change how information is used Connect – Who has viewed, how did they evaluate, what comments were added… Identify how the social graph can add value Collaborate – Provide opportunities for interaction between people using the application
- 18. Step 2: Build the Social Graph Leverage public networks, look for opportunities to add value rather than simply replicating what already exists. Who is connected? How are they connected? What can be gained through these connections? Design systems to encourage or discourage behaviors
- 19. Step 3: Mobilize Applications Three Phases of Mobilizing Information 1) Dehydrate Take your existing content and squeeze into a mobile screen 2) Season Use the unique qualities of mobile to enrich your app 3) Celebrate Entirely re‐imagine your application for mobile