Robert-Ryan is creating initial plans for a podcast project. Based on the mood board and logo analysis, the podcast will likely focus on film and use recurring images like film strips, cameras, microphones and headphones. The mood board influences the comfortable, studio-like environment sought for recording. An informal proposal outlines a film review podcast to discuss releases, interviews and recommendations. The target audience is film lovers ages 17 and up. Discounted ideas like magazine covers and video games are rejected due to lack of skills or interest.