1M1M_Pitch_HTxA
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This document discusses using social media to provide value to physical events by accelerating the flow of information beyond the event's boundaries in real time. It targets conferences, startups, universities and research institutes. The value proposition includes being an official social media partner of two global conferences and a fan account for an opera house. Challenges include social media being an unknown medium and value not being recognized. Questions posed are around tactics for entering established markets, sales pitches, and attracting traditional customers to new services.
1M1M_Pitch_HTxA
- 1. Facebook Twitter Google+ HTxA Blog @angieincampo @RalfLippold Germany (Dresden)
- 2. Innovative products needing visibility “Closed” community Established players wait to step in Knowledge spreading slow vs. rate of innovation Business Problem
- 4. Targeted Focused Tweeting Knowledge Flow Beyond Conference Time & Venue Potential Business Contacts Global Visibility in pre-, real and after event timeVALUE PROPOSITION
- 5. Semperoper - support via Twitter fan account @Semperoper DD Official social media partner of two global conferences 26th Inter- national Cartographic Conference & UNU FLORES Workshop Local conferences in Saxony/ Germany 2011 2012 2014 2013 Development
- 6. Blogger in Residence Web Journalist #AMPlifyfest, Sydney, 2011; #Gathering11, Melbourne, 2011; 3rd Internet of Things Conference Europe, Brussels, 2011 #wfurs (World Forum Universities of Resources on Sustainability), Freiberg, 2012; #iccDD2013 (26th International Cartographic Conference), Dresden, 2013 Examples
- 7. What is in it for me? Traditional way of doing 2 person beta-stage Unknown media formChallenges Social media not used for business Value Not recognized
- 8. 1. Tactics to enter “established” market? 2. Sales pitch (cold call, via contact, email/phone)? 3. How to attract “old-style” customers to pay for a new complementary service? Questions
- 9. HTxA - High Tech x Agency Providing complementary value to physical events on a global level by using the power of social media to accelerate the flow of information and knowledge across and beyond the venue boundaries in real-time.
- 10. Thank you very much for your attention.