BUSINESS INTERNET THINKING
Technology is changing our daily life, 
how about our traditional industries?
 Changes in different domains 
 Film and television 
 Manufacturing 
 Finance 
 Education
Film and television 
 Creative thinking replaced by Product thinking 
 Project-driven replaced by Audience-driven. 
 Subjective decisions replaced by big data inflows
Film and television 
The most popular series ‘House of Cards’ is not only the most clicked series on 
the internet, but also been nominated for 9 Emmy awards! 
But, you know what? 
This series is invested in by Netflix, 
and is only broadcast online! 
From director and actors chosen, 
to plot set, all based on analyzing 
users’ data of the site. 
Forbes said that, it may shake 
American traditional television industry, 
and a revolution would start from 
‘house of cards’. 
By analyzing users’ age, education level, 
film habits, paying habits, and then 
producing the right film or series, will, no 
doubt be popular.
Manufacturing 
Electronic commerce has changed the logistics & capitals, reduced 
the Intermediate links, and reshaped the commercial chain. 
Thanks to internet of things, mobile internet and big data, it’s 
possible to realize real time collection & monitoring, which makes the 
exchange of money much rapid and makes the cooperation among 
companies more efficient. 
Pushing manufacturing combined with service industry. 
Companies can produce what the clients demand, which makes 
personalised products. 
Build own websites and logistics systems: Provides more channels 
for consumers to know and get their products.
Finance 
Internet finance – use internet and mobile communication technologies for 
financing, payments. 
Support : Data generating, data mining & data security. Cloud computing, 
behavior analysis and security technologies reduced both the risks and 
trading cost. 
Tendencies: 
a) Mobile payment replace traditional payment. In Kenya, mobile payment 
system M-Pesa’ Remittance business has overridden the total of other 
finance institutions. 
b) Easy Loan Request Processing 
c) Collective raising. Take kickstarter as an example, it is has been evaluated 
as the best innovation website by Times. And in April 2012, America passed 
an act called JOBS(Jumpstart Our Business Startup Act), which allows 
middle or small companies to raise money by this method.
Finance 
Online, the total mobile payments made was 
about 5 billion dollars in 2013 only through 
Paypal. 
With the support of Internet, payments are 
Made in shopping centers, metros, cinemas, etc
Education 
Traditionally, we cannot ensure that everyone gets 
educated. 
Personal education: learn what we need; 
according to students’ age, gender, background, 
hobbies, choosing the right method and context. 
Break the time and area limit. 
A big amount of internet users, and most of them 
are young people, have access to these online 
resources. 
Flexibility and conveniences, more cost 
effective. More beneficial for students who work 
full-time and have additional family responsibilities 
university 
High school 
Middle school 
Primary school
Education 
YouTube, joined with many of the 
most famous universities, creates 
many educational videos, so 
everyone can learn the courses from 
Harvard, MIT or Stanford. 
MOOCs: Massive Open Online 
Courses 
Online schools, over 7 million 
students are now taking classes 
online.
Conclusion

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12 internet in businesses

  • 2. Technology is changing our daily life, how about our traditional industries?
  • 3.  Changes in different domains  Film and television  Manufacturing  Finance  Education
  • 4. Film and television  Creative thinking replaced by Product thinking  Project-driven replaced by Audience-driven.  Subjective decisions replaced by big data inflows
  • 5. Film and television The most popular series ‘House of Cards’ is not only the most clicked series on the internet, but also been nominated for 9 Emmy awards! But, you know what? This series is invested in by Netflix, and is only broadcast online! From director and actors chosen, to plot set, all based on analyzing users’ data of the site. Forbes said that, it may shake American traditional television industry, and a revolution would start from ‘house of cards’. By analyzing users’ age, education level, film habits, paying habits, and then producing the right film or series, will, no doubt be popular.
  • 6. Manufacturing Electronic commerce has changed the logistics & capitals, reduced the Intermediate links, and reshaped the commercial chain. Thanks to internet of things, mobile internet and big data, it’s possible to realize real time collection & monitoring, which makes the exchange of money much rapid and makes the cooperation among companies more efficient. Pushing manufacturing combined with service industry. Companies can produce what the clients demand, which makes personalised products. Build own websites and logistics systems: Provides more channels for consumers to know and get their products.
  • 7. Finance Internet finance – use internet and mobile communication technologies for financing, payments. Support : Data generating, data mining & data security. Cloud computing, behavior analysis and security technologies reduced both the risks and trading cost. Tendencies: a) Mobile payment replace traditional payment. In Kenya, mobile payment system M-Pesa’ Remittance business has overridden the total of other finance institutions. b) Easy Loan Request Processing c) Collective raising. Take kickstarter as an example, it is has been evaluated as the best innovation website by Times. And in April 2012, America passed an act called JOBS(Jumpstart Our Business Startup Act), which allows middle or small companies to raise money by this method.
  • 8. Finance Online, the total mobile payments made was about 5 billion dollars in 2013 only through Paypal. With the support of Internet, payments are Made in shopping centers, metros, cinemas, etc
  • 9. Education Traditionally, we cannot ensure that everyone gets educated. Personal education: learn what we need; according to students’ age, gender, background, hobbies, choosing the right method and context. Break the time and area limit. A big amount of internet users, and most of them are young people, have access to these online resources. Flexibility and conveniences, more cost effective. More beneficial for students who work full-time and have additional family responsibilities university High school Middle school Primary school
  • 10. Education YouTube, joined with many of the most famous universities, creates many educational videos, so everyone can learn the courses from Harvard, MIT or Stanford. MOOCs: Massive Open Online Courses Online schools, over 7 million students are now taking classes online.