12 social media trends for 2012
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The document outlines key strategies for businesses to leverage social media effectively, emphasizing the importance of being present where the audience is and adapting to new platforms like Google+ and Pinterest. It also highlights the ongoing significance of blogging, mobile optimization, and the need for real-time engagement with customers, while acknowledging that social media cannot replace traditional face-to-face networking. Finally, it advises companies to have a crisis management plan in place and utilize analytics tools provided by social media platforms to understand audience engagement.
12 social media trends for 2012
- 1. Presented by Red Shoes PR, Inc.
- 2. 2 Who is using what?
- 3. 3 #1Go Where Your Audience Is As the world of social media continues to expand, focus on where your audience is and work on those sites efficiently.
- 4. 4 #2 Google+ Is Sticking Around Having just past the 62 millionth user mark and a prediction of 400 million users by the end of 2012, Google+ is here to stay. Don’t make your page a carbon copy of your Facebook. Expect a more enhanced Google Analytics as Google tries to fix questions about ROI. Google Hangouts allows groups of people to chat, view live streaming videos and share content together.
- 5. 5 #3 Facebook Timeline for Business •Companies must think more about the story of their history and how to tell it to customers. • Can subscribe to •Large cover photos gives it the look of a website •Not able to just hide problematic posts by pushing them down •Verizon Wireless
- 6. 6 #4 Be Flexible, Fast The constant changing of social media = • Real-time responses to people are vital • Using creativity to take advantage of current trends and pick up on the marketing opportunities they create. This requires having the right infrastructure in place, so employees know which social media opportunities add value to the company and its customers.
- 7. 7 #5 New Social Media Platforms Emerging platforms like QR codes and Pinterest can be utilized for business >Affinity Health System
- 8. #6 Photo & Video Will Blossom Photo and video-based social interaction will continue to grow with the powerful cameras on smartphones. Enables followers to see and feel the world through the eyes of another. Respond in a timely manner
- 9. 9 #7 Mobile Websites Check to see how your website looks on a phone at howtogomo.com Businesses aren’t going to survive without being where customers are at – on their smart phones. Give customers info, customer service, coupons, reward cards and access to your website at all times
- 10. #8 The Year of the Apps Apps give some organization to the chaos of constantly streaming information Companies that create apps and widgets for their own information are benefitting customers and promoting the business at the same time
- 11. #9 Blogging is still going strong Blogs have been a successful platform for the last few years and will continue to grow in popularity Position yourself as a leader in your industry by giving your organization a voice Place an importance on engagement! Find your niche and own it! (Bassett)
- 12. #10 Social Media Is Not the end all, 12 be all Social media won’t replace the need for human contact Although being online can drive up new business, the power of face-to-face networking can never be forgotten.
- 13. #11 Facebook’s New Insights Facebook has changed it’s insights to include a range of analytics that tell how your content is resonating with customers and where those customers are coming from You can view: - Audience Demographics - # of people who’ve talked about your company - # of people who’ve seen your message - Details of how well a post was received - How likely a person is to share a post - How you reached people -# of unique visitors Red Shoes Insights 13
- 14. Have a social media crisis plan in place before there’s a need for one Make the plan available to all employees
- 15. Questions? Please contact us Red Shoes PR, Inc. www.redshoespr.com Email: [email protected] Twitter: @RedShoesPR Facebook: www.facebook.com/redshoespr