13 Tips to Freshen Your Brand for 2013
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The document provides 13 tips for refreshing a brand's image in 2013, emphasizing the importance of embracing mobile technology, focusing on effective social media platforms, and leveraging visual content. It also suggests utilizing agencies for specialized skills, exploring augmented reality, and engaging consumers through storytelling and gamification. Overall, the guidance aims to help businesses, particularly smaller ones, achieve impactful marketing strategies similar to larger companies.
13 Tips to Freshen Your Brand for 2013
- 1. 13 Tips To Freshen Your Brand in 2013 New year or not, the time for kicking up your brand’s image a notch or two is always now. If you’re looking to make some changes, here are 13 ways you can freshen up your brand in 2013
- 2. #1 Go Mobile Now •Too many brands are holding out on mobile technologies to “fully develop” before they jump on board. •In the world of marketing and technology, by the time a strategy is “fully developed” the cutting edge brands have already shifted gears in the next trending direction. •Don’t wait around for mobile to be a clear and obvious path.
- 3. Cut your Blanket Social #2 Media Presence •Having an account on every social media platform is not a marketing strategy. •Chances are, a return on investment is seen in just one or two platforms. •Cut wasted time and money in platforms that aren’t working for you, and dive all in on the ones that do work
- 4. #3 Pay Attention to Big Brands •Our team here at Content Equals Money holds a firm belief that content marketing ROI works on a sliding scale. •You can do the same thing that the Fortune 500 companies are doing, but on a smaller level.
- 5. #4 Make Your Brand Visible •I’m referring to a very literal form of visibility. •Instagram is exploding. •Pinterest soaked up nearly 721 million minutes of mobile users’ time in 2012. •Brands who start sharing visual content will definitely have the upper hand in marketing by the end of this year.
- 6. #5 Sign Up With Google+ •Companies with a physical address (that should account for most of us here) especially need to get Google+ because it allows you to control of the information your customers will see when they search for your company: location, hours, reviews, etc. •With a Google+ account, you can start taking advantage of Google’s rel=author tag. •This is critical for SERP rankings and your brand’s overall image.
- 7. #6 Start Using Agencies •Few companies have someone who can do graphic design, SEO, content creation, marketing, sales, video, social media, and perform the functions that make your business your business. •You’ll save time and money in the long run when you let an agency handle the things you’re not skilled in doing.
- 8. #7 Explore Augmented Reality •Inc.com predicts augmented reality will be even bigger in 2013, citing examples of BMW’s online test-drive and Lands’ End’s virtual dressing room. •This kind of technology, which is dropping in price, is a great business branding technique to help your company stand out.
- 9. #8 Keep Telling Stories •Your brand is your story. Whether you choose to work through a blog, video series, monthly webinar, or some other format is totally up to you. •Make sure that you’re letting people know what you’re up to, how things are developing, etc. •This does not mean a barrage of Facebook updates. You can tell a surprisingly compelling story with just a weekly photo essay/blog post.
- 10. #9 Create eReader Content •The Kindle, iPad, iPad Mini, the Nexus… eReaders aren’t going away anytime soon. •eReaders provide a great opportunity for you to share long-form content that mobile and social platforms simply won’t allow for. •Free guides, “how-to” style mini-books, and other forms of thought leadership are great ways to get started.
- 11. #10 Boutique Writing Services Are “In” •A few weeks ago, the Content Marketing Institute published 100 Social Media and Content Marketing Predictions for 2013. •There are lots of interesting predictions, but I’d like to highlight an included prediction from our founder, Amie Marse, who predicts more brands will move away from international services (because of Google SEO concerns) and toward boutique writing services for scalability and consistency.
- 12. Allow Your Customers #11 to Do the Selling •Okay, not 100% of the selling. But in the age of social media, there’s something to this idea. •The first prediction of the year from Social Media Examiner is that e-commerce and social media will see a happy marriage in 2013. •Cutting edge brands are putting the consumer in the driver’s seat, almost letting the buyer sell to himself by voluntarily consuming your great content.
- 13. #12 Jump Into Gamification •2013 will see a big shift toward gamification, from Facebook contests to interactive, customer- rewarding website technologies. •The Economist agrees!
- 14. #13 Be an Observer – Not a Follower •You’re going to see even more “free advice” from bloggers in 2013. •Soak it up, but run with your own instincts above all else. •Only you know the risks you can afford to take with your brand’s image. •Take some risks, but be smart: it will show in your brand!
- 15. 13 Tips To Freshen Your Brand #1 Go Mobile Now in 2013 #8 Keep Telling Stories #2 Cut Your Blanket Social #9 Generate eReader Media Presence Content #3 Pay Attention to Big #10 Boutique Writing Brands Services are “In” #4 Make Your Brand Visible #11 Allow Your Customers to Do the Selling #5 Sign Up With Google+ #12 Jump Into Gamification #6 Start Using Agencies #13 Be an Observer – Not a #7 Explore Augmented Follower Reality
- 16. Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf, sharable content. Our goal is to work with small companies in order to help them reap the same results from content marketing as the Fortune 500 companies. Content marketing is truly scalable and can work for all businesses and business sizes!