This document analyzes three podcasts and identifies common audio features that make listeners engaged. It finds that all three podcasts use upbeat background music and happy sound effects. The document also notes that faint background music keeps listeners interested. For the author's own work, they plan to include similar sound effects like crowd cheering and happy jingles. The document also establishes an audience profile for a sports score podcast station, aiming it at emulator psychographic of ages 13+ of all genders and social statuses A through C2.