2. Research.pptx
- 3. Target Audience Profile • My project is aimed for ages 16-24 that have an interest in photography, advertising and marketing or videography. They are most likely drawn to my project because it includes their own interests and is a expressed through a type of media that is they are most influence by, social media. The photo and videos are trying to attract teenagers that will show hobbies and interest that attract them. On different social media platform like Instagram, snapchat, Pinterest, Facebook and TikTok, the purpose of them in to upload and share media content in the forms of photos and videos to keep up to date with peoples latest's, whether it is celebrities, friends or family. My work falls into the type of media that this generation like to follow as well as the purpose of it. My main aim is to attract gen z which allows me to make my project purpose to necessarily have to market or advertise anything, as long as the content created is engaging and inclusive.
- 7. Existing Product – portraits With my own portrait photography, I want to have a range of locations to show the range of natural lights in different times of day. I want to focus of golden lighting as I think it looks most aesthetically pleasing and have it with colors that either contrast or match. Another thing about shooting in golden lighting is the use of shadows to darken and hide things within the photo. I want my models to show confidence with strong poses, eye contact with the camera (if necessary) and to have neutral tones so have makeup just to enhance features an occasionally have a pop of color. With these type of portrait photos, I want to show the simplicity of a photo with neutral tones and simple backgrounds. I want the audience long at my photos looking at how simple a photo can look without effects and filters. This photographer edits his photos on photoshop and lightroom to achieve the golden look without saturating the photos too much. Green standing out as a prominent color against the neutral background Golden lighting, strong eye contact, pose, neutral background. On Location: Different locations allow different lighting and props to be used and creates a more natural element to the portraits. In a public setting, the lighting used is less likely to be forced and more likely to be natural. This photo is naturally edited which allows some colours to stand out against others.
- 8. Existing Product Lighting playing a key role in what the outcome of the final photo looks like. Natural state. The photo is taken in as the moment happened and not staged. Captures natural reactions to the atmosphere. Includes all of the band and making there chemistry as a band the focus of the image.
- 9. Existing Product – studio portraits Projector used to give red lighting which sets a basic tone for the shoot Powerful pose with camera at a downwards angle to intimidate. I also want to try studio portraits where I can experiment with lighting, effects and poses. When looking at studio portraits, I looked at ways t get different lightings and colors. I found it common to use projectors or LED with a certain poses to achieve different moods a tones
- 10. Existing Product – A MESSAGE FROM MCLAREN, FEARLESSLY FORWARD With this existing product, I really like the colour theme and the shots used to portray a certain message and view. The music to go along with also fits perfectly with the images used in the product. This production is very serious and uses natural dull colours to which is something that I want to portray. The natural colours are created by the clothing, nature and the lighting uses. The production filmed during early morning or late evening which created minimal lighting. The music to go along with the video and the quick editing makes the video build a lot of tension and creates suspense to get a result ending of calm and serene. This keeps the audience entertained and engaged resulting the audience wanting the audience to keep interacting with the McLaren branding. Pop of colour to contrast against the neutral colours. Neutral colours, calm, relaxed Black and white colour overlay to create seriousness. Colour of clothing creating an atmosphere
- 11. Research Analysis • What common features do the researched products have? • What aspects of the research will you include within your on work?
- 13. Audience research • Observation: • What this says about my audience: • How will your product appeal to this audience:
- 14. Audience research • Observation: • What this says about my audience: • How will your product appeal to this audience:
- 15. Audience research • Observation: • What this says about my audience: • How will your product appeal to this audience:
- 16. Audience research • Observation: • What this says about my audience: • How will your product appeal to this audience:
- 17. Audience research • Observation: • What this says about my audience: • How will your product appeal to this audience:
- 18. Interviews
- 19. Interview 1
- 20. Interview 1 • Observation: • What this says about my audience: • How will your product appeal to this audience:
- 21. Interview 2
- 22. Interview 2 • Observation: • What this says about my audience: • How will your product appeal to this audience:
- 23. Bibliography
- 24. Bibliography 1. Your, Name. (2018) Target Audience Research Survey (conducted on DATE) 2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE)
Editor's Notes
- #4: Who is the project for, define age range, demographic info, and psychographic info
- #5: Collect examples of audience specific information, e.g. viewing figures, online data, etc to support you audience identification
- #6: Collect examples of audience specific information, e.g. viewing figures, online data, etc to support you audience identification
- #8: Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
- #9: Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
- #10: Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
- #11: Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
- #25: List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.