2013 afpsa paradigm
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The document discusses the need for innovation and risk-taking in nonprofit communications and donor relations. It advocates moving past conventional wisdom to challenge norms and spreadsheets that only look different. The key is blending creativity and implementation to achieve true innovation. While failure is possible, quoting Bear Bryant, successes should be shared by all involved. The document calls for more imaginative, courageous, powerful, emotional and phenomenal communications that captivate donors rather than repetitive messages. It encourages connecting with the speaker to discuss new approaches.
2013 afpsa paradigm
- 1. A Paradigm Shift: Next Practices Lynne M. Wester @donorguru AFP San Antonio
- 5. We innovate not for the sake of being different but because it challenges us to move forward and shed the old guards of the past while challenging conventional wisdom.
- 6. Too Much Looks Like Everything Else
- 7. Creativity + Implementation = Innovation “The Bad Clip Art Slide”
- 8. Why Not?
- 9. TAKE A RISK
- 10. FAILURE • For every failure we had we had spreadsheets that looked awesome. • “ If anything goes bad then I did it. If anything goes semi-good then we did it. If anything goes real good then you did it.” – Bear Bryant
- 11. Who Are You?
- 12. Decision Time
- 13. Donor Relations Stewardship and Impact reporting Acknowledgment Recognition Engagement Retention Growth Influence Nondonors
- 14. WE NEED: • More imaginative and courageous communications • All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire
- 16. WE MUST NOT:
- 17. INSTEAD:
- 18. Changing the Face of Communication
- 19. • Powerful • Emotional • Phenomenal
- 21. THANK YOU! • Lynne M. Wester • @donorguru • Friend Me! • Connect with me! • www.donorrelationsguru.com • [email protected]
Editor's Notes
- #4: Rouseau: A purely voluntary deed is certainly something I like doing. But when the recipient uses it as a claim on further favor and rewards me with hate if I refuse, when he insists on my being his perpetual benefactor just because I initially took pleasure in helping him, then charity becomes burdensome and pleasure vanishes. There is a kind of contract, indeed the most sacred of contracts, between the benefactor and the recipient. These are not explicit conditions but they are the natural consequence of the relationship.
- #13: A drunken stranger who comes up to you in the street and rambles on at you, you just want him to get out of the way as soon as possible.