Preview of 2024 50 Crucial Content Facts Slides
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Sample of slides with facts from Content Science's infographic of 50 Crucial Content Facts in slide format.
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[Using ContentWRX data] we found people who reported that content was
easy to find were significantly more likely to report that it was accurate,
relevant, and useful than people who experienced difficulty (but eventually
found the content they needed) — 86.2% versus 39.4%.
Source: The Content Advantage](https://image.slidesharecdn.com/csr-50contentfactsslides-final1-250219185303-c2c2996e/85/Preview-of-2024-50-Crucial-Content-Facts-Slides-15-320.jpg)
Preview of 2024 50 Crucial Content Facts Slides
- 1. CRUCIAL CONTENT FACTS to Make Your Content Make a Difference Now A collection of revealing content statistics and quotes to shape your content approach.
- 3. 3 01 As of October 2023, 4.95 billion people in the world have at least one social media account - over 60% of the global population. — Internet and Social Media Users Worldwide as of October 2023 Source: Social Media Fact Sheet
- 4. 4 01 54% of consumers claim to know when they are reading content written by AI, 26% claim to not know, and 20% say they are unsure. — Consumers Are Concerned About Misinformation from Artificial Intelligence Source: Artificial Intelligence Fact Sheet
- 5. 5 01 The majority of online video is now watched on a smartphone, and mobile is forecast to account for 72% of the growth in spending on online video advertising. — Mobile Will Drive 72% of Growth in Online Video Ad Spend Source: Video Fact Sheet
- 6. 6 01 Fake news concerns are at an all-time high with 76% of global participants reporting I worry about false information or fake news being used as a weapon. — Edelman Trust Barometer Source: Credibility + Trust Fact Sheet
- 8. 8 02 CMOs have devoted a quarter of their budget to marketing technology for the past six years to build their capability to execute. Yet, 61% of CMOs report they still can’t execute their strategies because they lack in-house capabilities. Source: 5 Signs Your Marketing Technology Problem Is Really a Content Problem
- 9. 9 02 100% of organizations that report being extremely successful report having a clear content vision. They also report that their vision has been clearly communicated. Source: What Makes Content Operations Successful? Full Report 2023
- 10. 10 02 “Content is critical to an impactful B2B experience, so a simple content vision can help all of the teams involved in creating, delivering, promoting and / or governing content stay aligned during the complexity of execution.” — Ben Quigley, The Home Depot Source: What Makes Content Operations Successful? 2023
- 11. 11 02 Between 2021 and 2023, the rate of organizations using AI in content operations grew 66%, with the most common applications being composing, measuring, and producing content. Source: What Makes Content Operations Successful? 2023
- 12. CONTENT INTELLIGENCE + EFFECTIVENESS 12 03
- 13. 13 03 “It will be important to ensure content is instrumented for measurement (of effectiveness, not just consumption) and that processes are in place to eliminate content that is ineffective and prioritize maintenance and expansion of content that is highly effective, as identified by these metrics and analytics. Quality is always a priority. But in a world where AI and LLMs are potentially being trained on our content, we have to double down on ensuring what we publish is right.” — Toni Mantych, ServiceNow Source: 2024 Content Predictions and Plans
- 14. 14 03 Successful organizations use a variety of data to measure content effectiveness. It's not just about analytics or whether your stakeholders are happy. What we found is that the more successful and the more mature content operations are using 30% more types of data. Source: Top Tips for Content Effectiveness Webinar
- 15. 15 03 [Using ContentWRX data] we found people who reported that content was easy to find were significantly more likely to report that it was accurate, relevant, and useful than people who experienced difficulty (but eventually found the content they needed) — 86.2% versus 39.4%. Source: The Content Advantage
- 17. 17 04 “Many customers do not necessarily want to make a call, or go to a store, or schedule a meeting if they can efficiently help themselves. Recent research finds 81% of customers want more self-service options, and 45% of customers are more likely to use self-service options now than they were before the pandemic.” — Colleen Jones, Content Science Source: 5 Signs Your Customer Experience Problem Is Really a Content Problem
- 18. 18 04 The U.S. ad industry has lost "approximately 50% to 60% of the signal fidelity from third-party identifiers" because of changes to Apple and Firefox's browser. Ongoing signal loss and the evolution of state-level privacy legislation will likely further challenge match rates—putting additional pressure on the DCR marketplace to improve. — IAB State of Data 2022-23 Source: Content Marketing Fact Sheet
- 19. CONTENT AUTOMATION + PERSONALIZATION 19 05
- 20. 20 05 Almost half of organizations are trying to offer personalized content experiences. 58% of organizations that offer personalized content experiences report using business criteria such as previous content viewed. 55% report using behavior criteria. Source: What Makes Content Operations Successful? Full Report 2023
- 21. 21 05 If brands fail to offer a personalized experience, 45% of consumers say they’re likely to take their business elsewhere. — The State of Personalization Source: Content Personalization Fact Sheet
- 22. 22 05 92% of businesses are using AI in some capacity to provide content personalization. - The State of Personalization Report Source: Content Personalization Fact Sheet
- 23. Who We Are We’re an end-to-end content company that turns insight about content into impact. www.content-science.com SAMPLE AWARDS Our purpose is to experience the delight of enabling worthy organizations to make content make a constructive difference in how people feel, decide, act, and live. SAMPLE CLIENTS 23 © CONTENT SCIENCE ALL RIGHTS RESERVED
- 24. PRODUCTS The leader in automating content effectiveness + maximizing first party data Devoted to a variety of on-demand + live training in modern content skills www.contentwrx.com www.contentwrx.com www.contentscienceacademy.com www.contentscienceacademy.com Online magazine with free + premium content review.content-science.com review.content-science.com STRATEGY + CONSULTING With a sophisticated yet collaborative style, we advise, research and train on content strategy and operations. STUDIO Our diverse content creation capabilities serve the entire customer experience and enable the entire employee experience. INSIGHTS What content is working? What’s not? Our CS Lab analysts can help answer those questions and more. SAMPLE SOLUTIONS STAFFING We bring together the right content talent at the right time to extend your capabilities. VERTICAL SOLUTIONS We innovate by taking content insights from the most successful + applying them to new verticals. SEE ALL SOLUTIONS AT WWW.CONTENT-SCIENCE.COM/SOLUTIONS © CONTENT SCIENCE ALL RIGHTS RESERVED 24