2025 AASM Schedule of Oral Presentation(0819)
- 1. 1 2025 AASM Conference – Oral Presentation Guidelines Presentation Language All oral presentations must be conducted in English. Presentation Time • Presentation: 14 minutes • Q&A: 4 minutes • Transition: 2 minutes Pre-session Check-in Presenters must arrive at the assigned presentation room at least 30 minutes prior to their session to upload and verify their PowerPoint file Equipment Notice • Presentations must be delivered using the computer provided on-site. Personal laptops are not allowed. • The on-site computer runs on a Windows system. If your presentation was created on a Mac, please ensure that the file is fully compatible. On-site Sound Cues Presentation • 1 bell: 3 minutes remaining in the presentation • 2 bells: End of presentation time
- 2. 2 Q&A • 1 bell: 2 minutes remaining in the Q&A session • 2 bells: End of Q&A session Certificate of Presentation • A printed certificate will be issued on-site after the session. • An e-certificate will be emailed to the corresponding author after the conference. • No certificate (printed or electronic) will be issued for no-shows.
- 3. Oral Presentation Sessions I~II Session I - 8/22 15:10-17:20 ROOM 1 (Conference Room) Chair: Dr. Yu Hui Chou / National Taiwan Sport University NO. Time Author Title O2501 15:20- 15:40 Huang Ruo Cih, Shang Chun Ma Examining the Influence of Perceived Environmental, Social, and Economic Sustainability on Participant Behavior and Revisit Intention: A Case Study of 2025 National Indigenous Games O2502 15:40- 16:00 Zhang Yuchen, Hou Tingyu, Hirotaka Matsuoka From Co-Creation to Evangelism: Grassroots Soccer Events as Catalysts for Sport Tourism Destination Branding O2564 16:00- 16:20 Ng Yew Cheo, Govindasamy Balasekaran Black and Yellow Resilience: A Systematic Review of Sustainable Competitive Advantage in Borussia Dortmund’s Football Strategy O2504 16:20- 16:40 Min Ji Yang, Young Min Byun, Jin Wook Han An Exploratory Study on the Evolution of Operational Types and Collaboration Strategies in South Korean Professional Baseball Pop-up Stores O2505 16:40- 17:00 Ladawan Noiluea Strategic Drivers of Sports Branding in the Digital Age: Athlete Identity, Co-Branding, and Fan Engagement O2503 17:00- 17:20 Peggy Boey, Govindasamy Balasekaran, Ng Yew Cheo The Critic and Evaluation on The Strategic Management Planning of United Kingdom’s Sport Business Plan
- 4. ROOM 2 (101) Chair: Dr. Chia Jung Chang / University of Taipei NO. Time Author Title O2506 15:10- 15:30 Ho Keat Leng, Shohreh Sadeghi Green Sports Marketing: Effect of Eco-Literacy, Involvement in Purchasing Sustainable Products and Sport Involvement on Purchase Intention O2507 15:30- 15:50 Kai Yueh Yang, Chia Jung Chang The Influence Mechanism of Event- Sustainability Fit on Support for Sustainable Sponsors: A Case Study of the 2025 World Masters Games in Taipei and New Taipei City O2508 15:50- 16:10 Shuo En Hsieh, Chia Jung Chang Validation and Exploration of the Sport Sustainability Campaign Evaluation Model in the Context of An International Multi-Sport Event: A Case Study of the 2025 Summer World Masters Games O2509 16:10- 1630 Po Chuan Hsiao, Chen Nan Kang Sustainability Practices and Evaluation Strategies in Three International Mega Sporting Events: A Comparative Case Study of Tokyo 2020 Olympics, Paris 2024 Olympics, and Hangzhou 2022 Asia Games O2510 16:30- 16:50 Huiying Zhang, Jinkook Kim, Lu Peng, Jong Min Woo, Rachelle Ann De Guzman, Do Hun Kim The Influence of Environmental, Social, and Governance Activities of Golf Enterprises on Purchase Intention and Additional Payment Intention: The Mediating Role of Corporate Image O2511 16:50- 17:10 Tzu Yin Kuo, Jackie Shao, Ho Keat Leng Sports and Sustainability: Sport Involvement, Eco-Literacy, Concern for Environment, and Sustainable Consumption
- 5. ROOM 3 (103) Chair: Dr. Chun Ju Liao / National Chung Cheng University NO. Time Author Title O2512 15:10- 15:30 Taeyeon Koo, Ill Hyung Jo Segmenting Older Adults Based on Digital Healthcare Device Acceptance and Analyzing Their Characteristics O2513 15:30- 15:50 Kodai Miyagishima, Iori Kawahara, Daichi Oshimi Electroencephalographic Measurement of Sports Spectators: Do Score Differences and Shot Types Lead to Differences in Brain Activity? O2514 15:50- 16:10 Khanakorn Punthachot, Pornchai Trusjaithum Developing platforms and technologies that promote physical activity and sports O2515 16:10- 1630 Heechan Rhee, Joon Ho Kang A Study on the Factors Affecting the Behavioral Intention of Self-Service Technology (SST) in Screen Golf: Focusing on the Mediating Effects of Perceived Usefulness, Perceived Ease of Use, and Experiential Value O2516 16:30- 16:50 Hsieh Yu Yue, Lin Pengxin, Chen Chen Yueh Global Hesitation: An Integrative Review and Cultural Comparison of Resistance to Wearable Sports and Health Technologies O2517 16:50- 17:10 Da In Lee, Seo Jeong Kim, Ji Young Chung Predicting Scoring Factors of Foreign Players in KOVO: A Time Series Analysis
- 6. ROOM 4 (202) Chair: Dr. Ping Chao Lee / National Taichung University of Education NO. Time Author Title O2518 15:10- 15:30 Jin Hua Teoh Constructing Indicators for Taiwan’s Branded International Sports Events O2519 15:30- 15:50 Pattarawadee On Ekkasit, Wongphat Chodam Management Approaches for Driving Trang Province Towards a Sports City O2520 15:50- 16:10 Ming Wei Huang, Ching Li Reframing Loss into Leadership: A Narrative Case Reflection on Risk Management in Outdoor Sport Tourism O2521 16:10- 16:30 Hao Jiang, Hirotaka Matsuoka The Trickle-down Effect of Elite Sport on Mass Participation: Case of the Beijing Winter Olympics O2522 16:30- 16:50 Vath Chamroeun Sports Tourism in Cambodia: How Sports Help Recover Tourism After COVID-19 O2523 16:50- 17:10 Wang Rui, Nam Sang Back Digital Transformation Challenges and Paths of China-Korea Sports Industry in the Context of the Digital Economy
- 7. ROOM 5 (203) Chair: Dr. Yen Hsiang Huang / National Taiwan University of Sport NO. Time Author Title O2525 15:10- 15:30 Hee Ji Lee, Jiang Liwei, Joon Sung Lee Impacts of Personalization Level and Information Transparency within Sport Brand Personalized Marketing on Consumer Responses: Personalization–Privacy Paradox Perspective O2526 15:30- 15:50 Taeahn Kang, Masao Nakayama, Ebe Daigo Importance–Performance Analysis of the Asian Football Confederation’s Grassroots Development Goals O2527 15:50- 16:10 Kyungrae Kim, Kihan Kim Brand Extension Evaluation in Esports: A Case Study of the Esports Club and Football Club Online League O2563 16:10- 16:30 Da In Lee, Yun Hye Lee, Jun Ho Lee, Jun Young Cha, Ji Young Chung Predicting the Rankings of Arsenal and Tottenham Hotspur in the English Premier League: A Time Series Analysis O2524 16:30- 16:50 Surapong Wangcharoensak, Sid Terasorn Integrating IoT Innovations into Sports Management for Enhancing Wellness: A Strategic Framework for Thailand's Sports Ecosystem O2529 16:50- 17:10 Yu Huang, Yen Chun Lin, André Richelieu Comprehensive Framework for Developing Sport Event Identity: The Case of the Tian Zhong Marathon
- 8. ROOM 6 (205) Chair: Dr. Yi Hsuan Chiang / National Taiwan Sport University NO. Time Author Title O2530 15:10- 15:30 Yen Yu Lin, Jun Ren Wang Exploring the Relationship Between Content Marketing Strategies and Fan Engagement of CPBL Players on Facebook O2531 15:30- 15:50 Minyoung Lee, Hyeyoon Chong, Jiang Xueying, Hyunwoong Pyun, Gyemin Lee, Wonseok Jang Can Generative AI Be Creative? A Serial Mediation Model of Perceived Uniqueness and AI Creativity in the Impact of Thumbnail Design on Sports Fans’ Evaluations of NBA highlights YouTube Channels O2532 15:50- 16:10 Hsiang Yu Hsu, Shang Chun Ma, Yuan Yu Lo, Shang Min Ma From Data to Trends: A Bibliometric Analysis of Sports Social Media O2533 16:10- 16:30 Ma, Jie Yao, Huang, Chia Ju Mapping on the Training of Volunteers in University Sports Organization– A Case Study of SSU O2535 16:30- 16:50 Ji Young Lee, Jian Kim, Jeongju Park An IPA Analysis of Strategic Revitalization of the Dance Wellness Industry in Korea: A Perspective of Cross-Industry Integration for Holistic Wellness O2534 16:50- 17:10 Li Wen Pan A Study on the Correlation between Smartphones and College Students' Perceived Health, Exercise Attitudes and Exercise Behaviors
- 9. Session II - 8/23 9:00-12:00 ROOM 1 (Conference Room) Chair: Dr. Shang Chun Ma / National Cheng Kung University NO. Time Author Title O2537 09:00- 09:20 Yi Fan Chen The Impact of International Rule Changes on the Development of Artistic Roller Skating O2538 09:20- 09:40 Jisang Yu Analysis of Performance Frequency and Importance of Personal Trainer Job Components O2539 09:40- 10:00 Lin Peng Xin, Hsieh Yu Yue, Chen Chen Yueh The Potential and Challenges of Breaking as a National Branding Strategy: A Policy Perspective from Taiwan O2540 10:00- 10:20 Torill Olsen, Shintaro Sato, Wonseok Jang From the Field to the Office: The Role of Corporate Sports in Organisational Identification and Workplace Well-Being O2541 10:20- 10:40 Chien Hui Yuan, Cheng Nan Kang Comparison of the Current Development of Women's Baseball in Taiwan and Japan O2542 10:40- 11:00 Weisheng Chiu, Young Suk Oh, Jie Chen, Fong Jia Wang Co-Production as a Driver of Promotive and Prohibitive Voice Through Positive Affect and Creative Self-Efficacy in Professional Sport Organizations O2543 11:00- 11:20 Ralph Ramos, Veerle De Bosscher Sport Policy in the Philippines: Institutional Dynamics and Context Conditions O2544 11:20- 11:40 Darren Coughlan, Jong O Kim, Jae Won Kang Data-Driven Decision Making in Non-Profit Sport Organizations: Challenges and Opportunities O2536 11:40- 12:00 Seungji Yoo, Changheon Lee, Jeounghak Lee How European Football Clubs Engage Global Fans: Captivating Hearts Through Customized SNS Activities for Korea
- 10. ROOM 2 (101) Chair: Dr. Chi Wen Yang / National Taipei University of Education NO. Time Author Title O2545 09:00- 09:20 Lu Peng, Jinkook Kim, Huiying Zhang, Jongmin Woo, Eunju Jin A Study on the Relationships between Perceived Value, Brand Attachment, and Purchase Intention of Sportswear Brands: Focusing on Chinese Consumers O2546 09:20- 09:40 Yufan Wu, Bocong Sun, Hirotaka Matsuoka How Unethical Fan Behavior Affects Club Image and Attendance: Attitudes and Team Identification as Moderators O2547 09:40- 10:00 Yu Chih Huang, Chiao Yun Ghien The Health Benefits of Outdoor Adventure Activities for High School Students O2548 10:00- 10:20 Koichi Sekino, Hirotaka Matsuoka The Licensing Effect on Exercise Intention O2549 10:20- 10:40 Chu Che Li, Lin Yi Hsiu The Relationships Among Psychological Needs, Satisfaction, Behavioral Intention, Social Well- Being, and Loneliness in Online Sports Viewing: A Case Study of the 2nd College Basketball League University Basketball Invitational O2550 10:40- 11:00 Jiang Xueying, Minyoung Lee, Hyeyoon Chong, Hyunwoong Pyun, Gyemin Lee, Wonseok Jang Does a Positive Memory of Your Team Help You Recover From a Bad Mood After a Loss? O2551 11:00- 11:20 Chun Wei Tseng, Shang Chun Ma, Kevin K. Byon How Race, Age, Team Market Size, Player Performance, and Prospects Rankings Affect Consumer Preferences: A Case Study of Minor League Baseball Card Transactions O2552 11:20- 11:40 Jiwon Lee, Jun Hyeok Kang, Joon Sung Lee The Impact of Baseball Stadiums’ Experienscape on Positive Emotions, Sense of Coherence, Stress Reduction, and Life Satisfaction
- 11. ROOM 3 (103) Chair: Dr. Kun Yu Liu / National Pingtung University of Science and Technology NO. Time Author Title O2553 09:00- 09:20 Yoshifumi Bizen, Weisheng Chiu, Yu Huang, Hiroaki Ninomiya, Akinori Kunimoto The Impact of Environmental Initiatives in Sports Events on Participants' Awareness and Behavior: An International Comparative Study of Marathon Participants in Japan and Taiwan O2554 09:20- 09:40 An Yang, Chia Jung Chang The Mechanism Between CSR and Customer Satisfaction in PPP-Managed Sports Centers: The Moderated Mediation Effect of CSR Expectations O2555 09:40- 10:00 Pongchira Kaewkaosai, Sid Terason Factors Influencing Sustainable Economic Value Creation in Sports O2556 10:00- 10:20 Chin Yi Fang, Yu Ju Hsueh, Pin Hsuan Sung Exploring the Asymmetric Impact of ESG Attributes on Employee and Organizational Outcomes: An Impact Asymmetry Analysis (IAA)-Based Approach O2557 10:20- 10:40 Emi Aoki, Etsuko Ogasawara, Yu Hanada, Haruka Kadoya, Junya Kitagawa, Yuko Sakurama, Fumitake Sakaori, Toshikazu Kato Development of Personality Classification in Sport and Physical Activity Among Japanese University Students with Latent Class Analysis O2558 10:40- 11:00 Siu Chuen Pang Advancing Athletic Training in Taiwan: Historical Development, International Integration, and Management Challenges O2559 11:00- 11:20 Yu Wang, Kai Li Wang Establishing The Sport Arbitration System in National Intercollegiate Athletic Games O2560 11:20- 11:40 Xiao Chen Li, Nam, Sang Back Glocalizing Gender-Friendly Sustainable Sport Events: A Comparative Case of Nike After Dark Tour in China and South Korea O2561 11:40- 12:00 Yen Tsen Lin Strategies for Classroom Management in Bilingual Physical Education: A Scoping Review
- 12. ROOM 4 (202) Chair: Dr. Yen Kuang Lin / National Taiwan Sport University NO. Time Author Title O2528 09:20- 09:40 Tzu Yun Yeh, Chen Yueh Chen, Wen Cheng Chen Exploring the Mechanisms of Brand Collaboration through Schema Congruity Theory: The Case of LEGO × F1 O2570 09:40- 10:00 Wook Ki, Kim, Hyeon Su, Lee Due to Application of Artificial Intelligence Relationship between Automated Ball-Strike System Perception and Flow, Spectator Satisfaction, and Behavioral Intentions: A Focus on Korean Professional Baseball O2565 10:00- 10:20 Do Hwi Heo, Yeong Jin Heo, Do Kyun Kim, In Wook Jung The Impact of AI Fitness Coaching Perceptions on Athletes O2566 10:20- 10:40 Wei Ti Wong, Yin Cheng Chiu The Relationship Between Athletes' Self-Identity and Their Willingness to Pursue Higher Education: A Case Study of a High School Physical Education Class in Chiayi County O2567 10:40- 11:00 Sung Kwang Kim, Jin Ho Yoo, Il Hyung Cho AHP-Driven Prioritization of Environmental and Technological Factors in Fitness Service Planning O2568 11:00- 11:20 Ye Bin, Song, Ha Rim, Heo, Jeoung Hak, Lee An Analysis of the Acceptance Intention of Golf AI Service: Focusing on the Technology Acceptance Model (TAM) and Consumer Innovativeness O2569 11:20- 11:40 Seunghyun Lim, Jae Won Kang, Eunhye Beak Expanding Sports Engagement in Emerging Markets Through Digital Marketing Strategies
- 13. ROOM 5 (203) Chair: Dr. Ho Keat Leng /National Tsinghua University NO. Time Author Title O2571 09:00- 09:20 Jasmyn Kim, Jinmoo Heo A Phenomenological Study of Pole Dance Sport Tourism in South Korea O2572 09:20- 09:40 Govindasamy Balasekaran Racing Ahead: A Systematic Review of the Long-Term Impact of Formula 1 Grand Prix on Singapore Through a Sport Management Lens O2573 09:40- 10:00 Wanting Sun, Jiyoon Park, Junhyeok Kang, Gunwoo Lim, Sunghoon Jang, Sooyoon Kim, Chulwon Lee Why Do Tourists Revisit? The Role of Memorable Experiences and Destination Brand Personality in Korean Sport Festival Tourism O2574 10:00- 10:20 Joo Young Kim, Seong Won Lee, Jeoung Hak Lee The Impact of Professional Baseball Team Rebranding on Fan Identity, Satisfaction, and Purchase Intention O2576 10:40- 11:00 Sang Eun Seo, Long Zhe Li, Kyong Keun Choi, Il Hyung Cho Relationships Between Exercise Motivation, Flow, and Exercise Adherence Intention in Fitness Center Users O2577 11:00- 11:20 Tianming Wu, Seungmo Kim Examining the Social Impact of Hong Kong Rugby Sevens: A Psychic Income Perspective O2578 11:20- 11:40 Hee Soo Kim, Jin Wook Han Current Status and Marketing Activation Strategies for Collegiate Sports Leagues in South Korea O2579 11:40- 12:00 Fang Chang Kuo, Yu Ching Wu Stealing the Show? Foreign Cheerleaders and Baseball Fan Attendance in Taiwan
- 14. ROOM 6 (205) Chair: Dr. Yung Chang Yu / Fu Jen Catholic University NO. Time Author Title O2580 09:00- 09:20 Jae Won Kang, Darren Coughlan Leadership Styles and Team Performance in Professional Sports Organizations: A Systematic Review O2581 09:20- 09:40 Sarthak Mondal, Dan Plumley, Rob Wilson Different Formulas, Identical Answers: The Redundancy of Competitive Balance Metrics O2582 09:40- 10:00 Doyoung Pyun, Kyong Keun Choi, Jinho Yoo, Sung Jae Kim, Ill Hyung Jo, Taeyeon Gu, Bingjie Wang Predicting Intention to Use a Digital Healthcare Device among Elderly People in Korea: Using the Augmented TAM Framework O2583 10:00- 10:20 Jie Chen, Weisheng Chiu, Young Suk Oh, Bingjie Wang Perceived Corporate Social Responsibility (CSR) Motivation and CSR Donation Intention: A Moderated Mediation Analysis through the Psychological Connection Level O2584 10:20- 10:40 Jin Woo Jeon, Kyeong Geun Choi, Sung Jae Kim The Impact of Spatial Design on the Utilization of Sports Facilities in Residential Community Centers: Focused on Centrality, Accessibility, Facility Type, Layout, O2585 10:40- 11:00 Ming Wei Huang, Ching Li The Value of Technology in Promoting Active Communities: A Case Study of a Municipal Smart Exercise Project O2586 11:00- 11:20 Chuan Fu Huang, Hong Wei Yang, Kai Gao An Integrated TAM–TPB Approach to Predicting Screen Golf Use in China O2587 11:20- 11:40 Young Suk Oh, Weisheng Chiu, Sun Kam, Jie Chen Examining Perceived Musical Fit in Sport Retail: How Emotional States and Atmospheric Responsiveness Shape Consumer Experiences O2588 11:40- 12:00 Myun Sub Byun, Kyung Keun Choi, Sung Jae Kim The Moderating Role of Fun in the Effect of Spinning Instructor Communication on Exercise Adherence: A Comparative Analysis by Participant Experience Level