3. formal proposal radio
- 1. Working Title: What is it called? This can change if you think of something better later Coca cola radio advert Target Platform: What media platform/platforms would you release the product on? The radio station Genre: What sort of a media product is it? radio advert Language / Territories What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific population? Is it unsuitable for any cultures or beliefs? England, because it is only produced in to the English language Synopsis / Treatment / Story / How the game plays: What is your product about? Discuss how it works to communicate a message to the audience? What is the main message? Calm music and the sound of the pouring coke and deep voice to attract the listener to help influence people to buy the product. One Line SalesPitch: Sum up your product in one sentence Chill vibe Style (similar products and graphical style): What product is yours similar to? Why have you used it for inspiration? Discuss this in relation to conventions and art style A luxurious drink like the café Nero advert which is calm and relaxed with chilled music which is quiet which attract the listener to listen carefully for what the brands name is. Audience: Who is your audience? Be very detailed; age, gender, social status, psychographic etc. Why would your product appeal to this person? Would apply to 10-50 year olds and appeal to both genders. This is because I do no think the older age range (50+) would enjoy the sounds in my advert Legal & Ethical Considerations: Think about any offensive material you will include? I will not include any offensive material Will you restrict younger audiences engaging with it? No Will it offend any social groups/religions/ethnicities? No How will you ensure you do not offend anyone? I will check multiple times and with different Is your product using characters/names/logos of existing ones? No Will your product be sufficiently different from existing ones to not get sued for copyright infringement and how have you achieved this? No