31 Case Studies on Conversion Optimization
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The document highlights 31 case studies on conversion optimization by Neil Patel and Dan McGaw from Kissmetrics, detailing various tests that improve conversion rates. Key strategies discussed include headline testing, removal of page elements, trust and security symbols, and the impact of video content on conversions. The studies demonstrate significant increases in traffic and customer engagement through simple adjustments in marketing strategies.
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31 Case Studies on Conversion Optimization
- 1. Neil Patel, co-founder at KISSmetrics 31 Case Studies on Conversion Optimization May 2014
- 2. Dan McGaw - KISSmetrics - @danielmcgaw ! Dan is the Director of Marketing at KISSmetrics, where he get’s the opportunity to help the best marketers in the world measure their marketing and business efforts. Prior to KISSmetrics, Dan was VP of growth at Code School, where he helped the company grow to over 500k users and $400k+ in monthly revenue. Neil Patel - KISSmetrics - @neilpatel ! Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences.
- 3. Doing Business on the Web for 11 Years
- 4. @danielmcgaw #KISSwebinar Join Neil on Twi er
- 5. @neilpatel #KISSwebinar Join Neil on Twi er
- 6. 1 Headline Tests 2 Removing Page Elements Tests 3 Trust and Security Tests Agenda 4 Video Tests 5 Misc Tests
- 7. Remember! Get Creative With Your Tests
- 8. WATCH WEBINAR RECORDING NOW
- 10. 37Signals Tested Five Headlines Headline Tests
- 12. The Winner - 30% Be er Than Original
- 13. Second Place - 27% Be er Than Original
- 14. Third Place - 15% Be er Than Original
- 15. Fourth Place - 7% Be er Than Original
- 16. Obama Campaign Headline Change
- 17. Birchbark
- 18. Birchbark, 100% increase in traffic and referral conversions
- 19. CityCliq Headline Test • Businesses grow faster online! (25.3% conversion - original) • Create a webpage for your business (47.8% conversion) • Get found faster! (31.8% conversion) • Online advertising that works! (20.2% conversion)
- 20. Headline #1
- 21. Headline #2 - 31% Increase in Signups
- 22. Headlines Tested on Landing Page
- 23. Headlines Tested on Landing Page 307% Conversion Rate Increase
- 24. Removing Elements on a Page 2
- 26. Headline Copy Removed 28% Conversion Rate Increase
- 27. With Social Bu ons
- 28. Without Social Bu ons
- 29. JellyTelly
- 30. JellyTelly
- 31. 105% increase in visitors to signup page 5% increase in total signups
- 33. FreestyleXtreme Test 31.38 % Increase Over Control
- 34. Taloon Social Bu ons Test
- 35. FreestyleXtreme Test 11.9% Increase in ‘Add to Cart’
- 36. Expedia Removes One Field Variant B Increased Site Profit $12 a Year
- 37. Gyminee Long Form Homepage
- 38. Gyminee Short Form Homepage 20.45% Increase in Sign Ups
- 39. LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial
- 40. Trust & Security Symbol Tests 3
- 41. Gyminee Short Form Homepage
- 42. 20.45% Increase in Sign Ups Express Watches
- 43. Bag Servant
- 44. Bag Servant + 72% increase in visits to affiliate partners’ website + 10% increase in engagement + 60% increase in product exploration
- 45. Cook
- 46. Cook 40% Increase in Phone Calls
- 48. Understand Quran Academy 32.57% Increase in Sales
- 49. Hawk Host
- 50. Hawk Host 2-3x Be er Conversion
- 51. Video Tests 3
- 52. Device Magic
- 53. Device Magic 31% Sign Up Increase
- 54. Brookdale Living - Control
- 55. Brookdale Living - Variation A 0.85% Increase in “Find a Community” Searches
- 56. Brookdale Living - Variation B 3.92% Increase in Searches
- 57. Vidyard • Without video: 6.5% average conversion rate • Video embedded in page: 69% conversion li • Video in lightbox modal popup: 100% conversion li
- 61. Voices.com Changes = 400% increase in conversion Social Proof: Segmenting Visitors: Demonstration Videos:
- 62. Forex Trading - Control
- 63. Forex Trading - Treatment 99.4% Conversion Increase:
- 65. Corkscrew Wine 12.5% Conversion Rate:
- 66. Corkscrew Wine = 148.3% boost in conversions
- 67. Three Changes, One Big Conversion Boost
- 68. Three Changes, One Big Conversion Boost
- 69. Betfair
- 70. Betfair - Scarcity Box
- 72. Betfair - Social Proof
- 73. Betfair - Social Proof The Winner?
- 74. Betfair Beat the Control by 7%
- 76. Vast.com Form Tests 25-40% Increase in Form Conversions
- 79. Paperstone Variation 2 = 10.67% conversion increase
- 80. Bakker - Control
- 81. Bakker - Treatment = 104.99% increase in visits
- 82. Royal Discount - Control
- 83. Royal Discount - Treatment
- 84. Notice the difference? Control: Treatment:
- 85. Treatment Improves Conversions Improved “Add to Cart” Conversions by 36.54%
- 86. Questions? Neil Patel Co-Founder KISSmetrics @neilpatel Dan McGaw Director of Marketing KISSmetrics @danielmcgaw